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The Journey of a Review
Ever wondered what steps TripAdvisor takes to moderate reviews? Watch this short video to learn more about:
- The technology TripAdvisor uses to track and evaluate reviews,
- What happens when we spot a suspicious review,
- The three main types of fake or biased reviews and how we catch them,
- The role of our investigations team, and
- What businesses can do to request an investigation
For more information about our reviews guidelines, click here.
The first-ever Review Transparency Report reveals never-before-shared details about its review moderation processes, as well as statistical data on the volume of fake review attempts targeted at the platform in 2018. It details the multi-layered approach TripAdvisor takes to ensure reviews posted on its pages comply with the site's guidelines. The report also provides a detailed breakdown of the proportion of reviews that were either blocked or removed.
To read the full report, click here.
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At TripAdvisor, we've created a community where members can read one another's travel reviews and plan and book their perfect trips. Once in a while, someone will try to game our system by posting a fake review, so we thought it would be helpful to share our approach, our policies, and the actions we take to identify, block, and remove fraudulent reviews. Here's what we believe.