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Visit Tripadvisor Insights - the essential hospitality marketing resource - to learn more about how you can help travelers find and book the perfect trip.

Our Content

The Journey of a Review

Ever wondered what steps Tripadvisor takes to moderate reviews? Watch this short video to learn more about:

  • The technology Tripadvisor uses to track and evaluate reviews,
  • What happens when we spot a suspicious review,
  • The three main types of fake or biased reviews and how we catch them,
  • The role of our investigations team, and 
  • What businesses can do to request an investigation

For more information about our reviews guidelines, click here.

Review Transparency

The first-ever Review Transparency Report reveals never-before-shared details about its review moderation processes, as well as statistical data on the volume of fake review attempts targeted at the platform in 2018. It details the multi-layered approach Tripadvisor takes to ensure reviews posted on its pages comply with the site's guidelines. The report also provides a detailed breakdown of the proportion of reviews that were either blocked or removed.

To read the full report, click here.

Our Policies

Tripadvisor is an online travel company that helps people around the world plan, book and experience the perfect trip. Our website, mobile properties, and related applications (collectively, our “Website”) are part of the Tripadvisor group of companies, which is owned and operated by Tripadvisor LLC. We understand that providing information online involves a great deal of trust on your part. We take this trust very seriously, and make it a high priority to ensure the security and confidentiality of the personal information you provide to us when you visit our Website or use our services. Please read this Policy carefully to learn about our privacy practices. 

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Welcome to the Tripadvisor websites and mobile properties located at and applicable country top level domains (including sub-domains associated with them), related software applications (sometimes referred to as “apps”), data, SMS, APIs, email, chat and telephone correspondence, buttons, widgets and ads (collectively, all of these items shall be referred to herein as the “Services”;

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If you believe in good faith that materials hosted by us infringe your copyright, please provide the written information requested below. The procedure outlined below is exclusively for notifying TripAdvisor that your copyrighted material has been infringed.

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At Tripadvisor, we've created a community where members can read one another's travel reviews and plan and book their perfect trips. Once in a while, someone will try to game our system by posting a fake review, so we thought it would be helpful to share our approach, our policies, and the actions we take to identify, block, and remove fraudulent reviews. Here's what we believe.

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Portions of Tripadvisor mobile software may use copyrighted material, the use of which is hereby acknowledged, according to the terms of the following licenses.

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Tripadvisor Plus is a subscription program that seeks to provide subscribing individuals (“Members”) with travel benefits, including without limitation amenities, offers, awards and services, which Members can use to improve their travel experience and lifestyle (together with those “Services” referenced in the Tripadvisor Terms, Conditions and Notices, collectively, the “Services”).

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The Tripadvisor Plus 10% discount is not available for the following products.

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Tripadvisor Text is a travel guidance service provided via SMS-based text messaging (although the specific technology utilized may evolve over time) that connects users with travel industry professionals.

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The Travelers' Choice awards honor travelers’ favorite destinations, accommodations, restaurants, airlines, experiences and attractions worldwide based on the reviews and opinions collected from travelers and diners around the world on Tripadvisor over a 12-month period.

View Full Tripadvisor Travelers' Choice Awards Policy >