Visit TripAdvisor Insights - the essential hospitality marketing resource - to learn more about how you can help travelers find and book the perfect trip.
The Journey of a Review
Ever wondered what steps TripAdvisor takes to moderate reviews? Watch this short video to learn more about:
- The technology TripAdvisor uses to track and evaluate reviews,
- What happens when we spot a suspicious review,
- The three main types of fake or biased reviews and how we catch them,
- The role of our investigations team, and
- What businesses can do to request an investigation
For more information about our reviews guidelines, click here.
TripAdvisor ("TripAdvisor", "we", "our", "us") is an online service that provides users ("you") with recommendations for hotels, resorts, inns, vacations, travel packages, travel guides, flights, vacation rentals, and lots more. Our website, mobile properties, and related applications (collectively, our "Website") are part of the TripAdvisor® Media Network, which is owned and operated by TripAdvisor LLC.
Welcome to the TripAdvisor websites and mobile properties located at www.tripadvisor.co.uk and applicable country top level domains (including sub-domains associated with them), related software applications (sometimes referred to as “apps”), data, SMS, APIs, email, chat and telephone correspondence, buttons, widgets and ads (collectively, all of these items shall be referred to herein as the “Services”;
At TripAdvisor, we've created a community where members can read one another's travel reviews and plan and book their perfect trips. Once in a while, someone will try to game our system by posting a fake review, so we thought it would be helpful to share our approach, our policies, and the actions we take to identify, block, and remove fraudulent reviews. Here's what we believe.
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