The Journey of a Review
Ever wondered what steps TripAdvisor takes to moderate reviews? Watch this short video to learn more about:
- The technology TripAdvisor uses to track and evaluate reviews,
- What happens when we spot a suspicious review,
- The three main types of fake or biased reviews and how we catch them,
- The role of our investigations team, and
- What businesses can do to request an investigation
For more information about our reviews guidelines, click here.
The first-ever Review Transparency Report reveals never-before-shared details about its review moderation processes, as well as statistical data on the volume of fake review attempts targeted at the platform in 2018. It details the multi-layered approach TripAdvisor takes to ensure reviews posted on its pages comply with the site's guidelines. The report also provides a detailed breakdown of the proportion of reviews that were either blocked or removed.
To read the full report, click here.