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Out with the old, in with the new: over a third of Brits planning to travel somewhere they haven’t been before this winter
Tripadvisor’s 2021 Winter Travel Index reveals travel trends and destinations that are popping for Brits this season

LONDON, UK, 3 November, 2021 - With Halloween done and dusted for 2021, as the season for copious amounts of mulled wine and Michael Buble played on repeat begins, Tripadvisor’s Winter Travel Index released today, reveals where Brits are heading over the winter months. And having been starved of the freedom to travel where and when they like over the last two years, it appears how we travel might be changing, with nearly 4 out of 10 UK travellers planning to visit somewhere new and that same number planning to get more immersive experience from their travels by booking a tour or activity. 


The final installment of the Tripadvisor Travel Index for 2021, which is based on first party site data and consumer sentiment data, reveals that almost half of Brits (48%) are planning a getaway between November 2021 and January 2022. This is up from 34% in 2020, but still lags slightly behind the 55% who travelled in 2019.  


As the year closes out, the popularity for staycations continues as a whopping 99% say they are planning to travel within the UK this winter - over half (54%) say they’ll be venturing more than two hours away from home and 45% are keeping it local, staying within two hours from home. While more than one in six (18%) are planning a trip abroad.


Although the majority are opting to have a staycation this winter, it seems Brits are looking to broaden their horizons and experience new things, as more than a third (36%) are planning to travel somewhere they haven’t been before and over a third (39%) have booked a tour or activity. 


And the appetite to spend more on travel this year shows no signs of slowing, as Brits eagerly make up for precious travel time lost to the pandemic. In our Autumn installment of the Tripadvisor Travel Index, over a quarter (26%) planned to spend more on their biggest trip in Autumn than they did on their biggest trip during the same time period pre-pandemic. This season, when comparing how much they plan to spend on their biggest trip this winter with how much they spent on their biggest trip last winter, more than a third (36%) plan to increase their budget.


What else is trending on Tripadvisor for Brits this Winter?

  • The most popular travel dates for Brits heading off on a Winter break are 19th November, 26th November and 16th December - just in time for Christmas

  • When considering what to book, Brits are looking mostly at places that can offer, hotel bars and restaurants, free breakfast, pool, all inclusive, free cancellation and beach 

  • Brits are spending £644 on average on their winter trip

  • It seems showbiz and partying are top of mind for Brits this winter as Movie and TV Tours, Theatre Shows and Musicals and Bar, Club and Pub Tours are some of the top trending experience types travellers are booking for Winter

  • The Canary Islands, specifically Lanzarote and Tenerife, are creating a buzz as five of the top 10 fastest growing international destinations for UK travellers this Winter can be found on the two islands - both offer up warm weather at great value without having to travel far

  • At home, Yorkshire is proving popular for Winter staycations as the county boasts three destinations in the top 10, including Sheffield at second place after Nottingham.


For those planning a Winter break but haven’t yet booked one, below is a full breakdown of the trending destinations, at home and abroad, for UK travellers this Winter, based on the biggest increase of searches for the Winter month as compared with Autumn. 


We’ve also surfaced highly-rated hotel options with Winter availability, highly-rated restaurants and popular experiences and things to do to help build out a great winter break itinerary. 


Most popular staycation destinations for Brits this Winter (and where to stay, play and eat)


10 Fastest Growing (Domestic)

Highly-rated hotels and rentals that still have availability

Popular experience

Highly-rated restaurant

Nottingham, Nottinghamshire

Mercure Nottingham City Centre Hotel - £124 per night

The Haunted Museum and Oddities

Le Mistral Sherwood

Sheffield, Yorkshire

The Psalter - £70 per night

Sheffield Winter Garden

Turnip & Thyme

Whitby, Yorkshire

Bagdale Hall Hotel - £161 per night

Museum of Victorian Science

Ditto Restaurant

Stratford-upon-Avon, West Midlands

Burnside Hotel - £186 per night

Traditional afternoon tea experience and baking class

Loxley's Restaurant & Wine Bar

Chester, Cheshire

Chester Townhouse Hotel & Secret Garden - £110 per night

Walking tour of Roman Chester with authentic Roman soldier


York, Yorkshire

Hotel du Vin York - £199 per night

Instagrammable York History Experience


Bath, Somerset

The Z Hotel Bath - £116 per night

Bridgerton Filming Locations Tour

Jc’s Kitchen

Oxford, Oxfordshire

The Holt Hotel - £81 per night

The Oxford Artisan Distillery Tour

Za’atar Bake

Windermere, Cumbria

Hillthwaite - £138 per night

Ten Lakes Tour of the Lake District


Weston-Super-Mare, Somerset

Royal Hotel - £80

The Helicopter Museum

The Ginger Pig Kitchen


Most popular international destinations for Brits this Winter (and where to stay, play and eat)


10 Fastest Growing (International)

Highly-rated hotel that’s still available

Popular experience

Highly-rated restaurant

New York City, New York, United States

Pod Times Square - £159 per night 

New York City Cocoa and Carols Christmas Cruise

Boucherie Union Square

Dubai, United Arab Emirates

Swissotel Al Murooj Dubai - £142 per night

Red Dunes Quad Bike, Sandsurf, Camels & BBQ at Al Khayma Camp™️


Asil Restaurant

Amsterdam, The Netherlands

Hotel Jakarta Amsterdam - £166 per night

Amsterdam Light Festival Private Tour

Day's StoneGrill 1870

Paris, France

Hotel La Manufacture - £98 per night

Montmartre Hill Sweet & Savory French Gourmet Food & Wine Tasting Tour

Il Etait Un Square

Costa Teguise, Lanzarote

HD Beach Resort & Spa - £107 per night

Timanfaya & Lanzarote Volcano Experience

Dolmen Restaurant


Costa Adeje, Tenerife

Hotel Jardin Tropical - £170 per night

Whale Watching Eco-Adventure from Costa Adeje

Mantra Tikkas n Tacos

Playa de las Americas, Tenerife

Green Garden Resort & Villas - £111 per night

Surf Lesson at Playa de las Américas


Puerto Del Carmen, Lanzarote

Aqua Suites - £147 per night

Sunset Chill Out Cruise of Lanzarote

Bistro Arbol

Playa Blanca, Lanzarote

Hipotels Natura Palace - £99 per night

Kayak & Snorkelling in Papagayo


Marrakech, Morocco

Riad Kheirredine - £138 per night

Marrakech Palmeraie Quad Bike Desert Adventure




The data cited in this release was gathered and analysed from two key sources:

  • A Tripadvisor Consumer Sentiment Survey, based on data drawn from an online survey of over 2,400 consumers, in partnership with Qualtrics, conducted between 5th October, 2021through 14th October, 2021 across 8 countries  (United States United Kingdom Australia Japan Italy Singapore Germany India)

  • Site behavioral data sourced from first party traffic data on the Tripadvisor platform, gathered during the week commencing 18 October, 2021, for searches made by UK travellers from 1 Sept, 2021 through 15 Oct, 2021 for travel between 1 Nov, 2021 through 31 Jan, 2022.


  1. Popular experiences in each destination based on bookings on Tripadvisor made between Sept 1, 2021 - Oct 15, 2021 for travel between Nov 1, 2021 – Jan 31, 2022. Highly-rated hotels and restaurants sourced from Tripadvisor Popularity Index and Best Value sort between 27 October 2021 - 3 November 2021 and are based on stays in the middle of December.  


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About Tripadvisor

Tripadvisor, the world’s largest travel guidance platform*, helps hundreds of millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 934 million reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type.

The subsidiaries of Tripadvisor, Inc. (NASDAQ:TRIP), own and operate a portfolio of travel media brands and businesses, operating under various websites and apps, including the following websites:,,,,,,,,, and

* Source: SimilarWeb, unique users de-duplicated monthly, June 2021

** Source: Tripadvisor internal log files