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Is Autumn the season for “Revenge Travel”? Over a third of Gen Z Brits plan three or more trips
Tripadvisor’s 2021 Autumn Travel Index reveals travel trends and hot destinations for jumper and pumpkin spiced latte season

LONDON, UK, 22 September, 2021 - Summer may now be over (*sob*), but as we wave goodbye to BBQ and Aperol Spritz season, we say hello to cosy knitwear and delicious warm beverages...and maybe a bit of revenge travel. 


While Summer is over and out, Brits aren’t planning on stuffing their suitcases back into the loft anytime soon. In fact, according to Tripadvisor’s 2021 Autumn Travel Index announced today, which is based on first party site data and consumer sentiment data, half of Brits (50%) are planning an Autumn break this year, compared with 45% globally. Boomers are most likely to be heading off on a break with 57% saying that they plan to do so, followed by 51% of Millennials. 


And as we saw with our summer installment of the Tripadvisor Travel Index, Brits are still determined to make up for lost travel time due to the pandemic by packing in as many trips as they can. Over a third (35%) are planning two trips this Autumn and more than one in ten Brits (11%) are planning on taking three or more. And Gen Z travellers seriously aren’t holding back this Autumn, as over a third (36%) say they will take three or more trips. 


This revenge travel mindset is also evident in the spending habits of Brits this Autumn as over a quarter (26%) plan to spend more on their biggest trip than they did on their biggest trip during the same time period pre-pandemic in 2019. Millennials and Gen Z Brits are most likely to spend more as a third (33% and 36% respectively) said that they will do so.


And while 64% are opting for a shorter break of 2-5 nights, one in seven (13% and 14% respectively) Boomers and Gen Z Brits are taking an extended break of 10 or more nights this Autumn.


As with Summer, with so much uncertainty surrounding COVID-19, staycations are still the trip of choice for Brits this Autumn -- 62% of Brits are planning to travel domestically (more than two hours from home), while one in seven (14%) are planning on going abroad. When broken down by generation, domestic travel is still the most popular choice this Autumn, however, Gen Z Brits are the most likely to be travelling abroad as one in five (21%) say that they are planning to do so.


What’s trending on Tripadvisor for Brits this Autumn?

  • Week beginning 27 September is the most popular week for Brits heading off on an Autumn break

  • When it comes to hotels, UK travellers are searching most for clean (COVID-19 safe) hotels, hotels with bars and modern hotels

  • In terms of amenities, hotel restaurants, pools and spas are popping

  • Brits are spending £445 on average on their Autumn trip, 4% more than global travellers

  • It seems Brits are getting in the Halloween spirit as ghost and vampire tours, castles and cultural tours are the top trending experience types travellers are booking for Autumn 

  • Top trending UK destinations for people searching for things to do this Autumn include Bristol, Canterbury and Bakewell, where you can try out a life drawing class, a silver ring workshop and the ultimate game show experience 

  • Turkey is creating a buzz as five of the top 10 fastest growing international destinations for UK travellers this Autumn can be found there, with Marmaris coming in at #1

  • At home, Wales is proving popular for Autumn staycations with three destinations in the top 10, including Cardiff at number one.


For those planning an Autumn break but haven’t yet booked one, below is a full breakdown of the trending destinations, at home and abroad, for UK travellers this Autumn, based on the biggest year on year increase of searches. 


For additional help trip planning, we’ve also surfaced highly-rated hotel options with Autumn availability, highly-rated restaurants and popular tours and experiences. According to the study, over a third of Brits (39%) have booked or will book a tour or activity for their biggest trip this autumn. And for those who thought tours are just for old folks, of the Brits who have or will book a tour or activity, almost half (46%) are Millennials and almost three-quarters (71%) are Gen Z travellers, while just one in seven (15%) are Boomers -- so there goes that myth!


Most popular staycation destinations for Brits this Autumn (and where to stay, play and eat)


10 Fastest Growing (Domestic)

Highly-rated hotels and rentals that still have availability

Popular experience

Highly-rated restaurant

Cardiff, South Glamorgan, Wales

Hotel Indigo Cardiff, an IHG hotel - £113

Walking Tour in the Iconic Four Waterfalls Valley

Vivo Amigo Cardiff

Belfast, County Antrim, Northern Ireland

The Flint - £91

Game of Thrones and Giant’s Causeway Full-Day Tour from Belfast

Holohans Pantry

London, England

Park Grand London Kensington - £113

Warner Bros. Studio: The Making of Harry Potter with Luxury Round-Trip Transport 

Amrutha Lounge

Portrush, County Antrim, Northern Ireland

GolfLinks Hotel - £126

Northern Highlights Full-Day Guided Tour in Northern Ireland 

Ocho Tapas Bistro

Swansea, West Glamorgan, Wales

Mercure Swansea - £90

Kayak in the Lower Lliw Reservoir

Truffle Restaurant

Glasgow, Lanarkshire, Scotland

Apex City of Glasgow Hotel - £107

Glasgow City Centre Walking Tour


Newcastle-upon-Tyne, Tyne and Wear, England

Roomzzz Aparthotel Newcastle City - £101 

A Taste of Newcastle Food Tour

Branches Jesmond

Tenby, Pembrokeshire, Wales

The Park Hotel Tenby - £145

The mythical West Wales tour

Heywood Bar & Grill

Dundee, Angus, Scotland

Hotel Indigo Dundee, an IHG hotel - £116

East Neuk Treasures Tour from Dundee


Ayr, Ayrshire, Scotland

Daviot House - £75

Culzean Castle, Burns Country & the Ayrshire Coast Small-Group Tour 

At Home THAI


Most popular international destinations for Brits this Autumn (and where to stay, play and eat)


10 Fastest Growing (International)

Highly-rated hotel that’s still available

Popular experience

Highly-rated restaurant

Marmaris, Turkey

Fortezza Beach Resort - £95

Scuba Diving for Beginners in Marmaris and Icmeler

Yalıbaşı Yasemin Restaurant

Istanbul, Turkey 

Romance Istanbul - £99

Bosphorus Sunset Cruise on Luxury Yacht

Garden 1897 Restaurant

Antalya, Turkey 

Veranda Beach Suites - £74

Antalya City Tour with Cable Car and Waterfalls

Balikci Meyhanesi Kaleici

Oludeniz, Turkey

Oludeniz Blu Luxury Unique Hotel - £99

Tandem Paragliding Over The Blue Lagoon in Fethiye

Teras Pub & Restaurant

Belek, Turkey

Papillon Belvil Hotel - £172

Manavgat River Cruise with Grand Bazaar from Belek

Asil Restaurant Antalya


Sorrento, Italy

Boutique Hotel Helios - £121

Capri Boat Tour from Sorrento

Terrazza Vittoria

Venice, Italy

Arcadia Boutique Hotel - £160

Eat Like a Local: 3-hour Venice Small-Group Food Tasting Walking Tour

Hostaria Osottoosopra

Paphos, Greece

Mayfair Hotel & Gardens - £67

Wave Daner Fireworks Night Cruise

Pallia Ilektriki Restaurant-Cafe

Kardamena, Greece

Akti Palace Hotel - £72

4x4 Safari Half Day Sunset Adventure in Kos

Starlight Beach Bar

Albufeira, Portugal

The Patio Suite Hotel - £65

Albufeira Dreamer Boat Trip

Restaurante & Bar Quinta da Saudade



The data cited in this release was gathered and analysed from two key sources:

  • A Tripadvisor Consumer Sentiment Survey, based on data drawn from an online survey of over 2,386 consumers, in partnership with Qualtrics, conducted between September 3 through September 14, 2021 across six countries - U.S., UK, Australia, Italy, Singapore and Japan

    • Generations cited are broken down by the following age ranges:

      • 57 - 75 (Baby boomer)

      • 41 - 56 (Generation X)

      • 25 - 40 (Millennials)

      • 18 - 24 (Generation Z)

  • Site behavioral data sourced from first party traffic data on the Tripadvisor platform, gathered during the week commencing 30 August, 2021, for searches made by UK travellers from 1 June, 2021 through 31 August, 2021 for travel between 13 September, 2021 through 31 October, 2021.


  1. Popular experiences in each destination based on bookings on Tripadvisor made between June and August for travel between September through October. Highly-rated hotels and restaurants sourced from Tripadvisor Popularity Index as of 19 September, 2021.  


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About Tripadvisor

Tripadvisor, the world’s largest travel guidance platform*, helps hundreds of millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 934 million reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type.

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* Source: SimilarWeb, unique users de-duplicated monthly, June 2021

** Source: Tripadvisor internal log files