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The Journey of a Review

Ever wondered what steps TripAdvisor takes to moderate reviews? Watch this short video to learn more about:

  • The technology TripAdvisor uses to track and evaluate reviews,
  • What happens when we spot a suspicious review,
  • The three main types of fake or biased reviews and how we catch them,
  • The role of our investigations team, and 
  • What businesses can do to request an investigation

For more information about our reviews guidelines, click here.

Review Transparency

The first-ever Review Transparency Report reveals never-before-shared details about its review moderation processes, as well as statistical data on the volume of fake review attempts targeted at the platform in 2018. It details the multi-layered approach TripAdvisor takes to ensure reviews posted on its pages comply with the site's guidelines. The report also provides a detailed breakdown of the proportion of reviews that were either blocked or removed.

To read the full report, click here.

Our Policies

TripAdvisor ("TripAdvisor", "we", "our", "us") is an online service that provides users ("you") with recommendations for hotels, resorts, inns, vacations, travel packages, travel guides, flights, vacation rentals, and lots more. Our website, mobile properties, and related applications (collectively, our “Website”) are part of the TripAdvisor® Media Network, which is owned and operated by TripAdvisor LLC.

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Welcome to the TripAdvisor websites and mobile properties located at en.tripadvisor.com.hk/ and applicable country top level domains (including sub-domains associated with them), related software applications (sometimes referred to as “apps”), data, SMS, APIs, email, chat and telephone correspondence, buttons, widgets and ads (collectively, all of these items shall be referred to herein as the “Services”;

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At TripAdvisor, we've created a community where members can read one another's travel reviews and plan and book their perfect trips. Once in a while, someone will try to game our system by posting a fake review, so we thought it would be helpful to share our approach, our policies, and the actions we take to identify, block, and remove fraudulent reviews. Here's what we believe.

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Portions of TripAdvisor mobile software may use copyrighted material, the use of which is hereby acknowledged, according to the terms of the following licenses.

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