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根据Phocuswright 2015年对TripAdvisor(官方中文名：猫途鹰)全球近15,000名用户的一项调研报告显示，96%的受访者表示点评对于他们计划旅行和预订酒店很重要。79%的受访者在确定选择某家酒店前至少会查看6到12条点评。
想了解TripAdvisor上成功企业有哪些共同点吗？想提高企业在TripAdvisor上的访问、预定量和预订转化率吗？来自Atmosphere Research Group的研究报告《利用顾客点评提升企业业绩》为企业揭示出一系列相关洞察。
中国－北京 2015年10月29日——全球领先的旅游平台TripAdvisor®(官方中文名：猫途鹰)近日公布了最新的旅行指数调研结果。结果显示，在全球37个热门旅游城市中，就平均每晚酒店加早餐的价格而言，布宜诺斯艾利斯是其中价格最低的城市，约为451人民币；而最贵的城市纽约，平均价格约为3337人民币，约是前者的7.4倍。
中国-北京 2015年10月27日——全球最大的旅游平台TripAdvisor®(官方中文名：猫途鹰)近日推出了“点评业绩报告”——所有通过TripAdvisor网站注册的业主均可免费使用的新版在线业绩分析工具。注册业主可通过新版“点评业绩报告”一目了然其在TripAdvisor网站上的点评、排名、及竞争对手情况的数据和趋势，帮助其轻松掌握并提升在TripAdvisor网站上的表现。
中国–北京 2015年10月15日——全球最大的旅游平台TripAdvisor®(官方中文名：猫途鹰)公布了“2015年旅行者之选：全球最受欢迎餐厅”榜单[1]，全球共有356家餐厅入选，遍布亚洲、美洲、欧洲以及南太平洋等地区。其中，位于北京的TRB（Temple Restaurant Beijing）餐厅凭借美味的菜品、周到的服务以及细致入微的线上口碑管理成为本次上榜“全球25大最受欢迎餐厅”的唯一一家中国餐厅。
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