LONDON, UK, November 26th, 2025 – More than half of Brits (55%) are planning a winter getaway, with 46% intending to travel more this festive season than last. Almost half (45%) of British travellers say they are flexible when it comes to choosing their destination, with 38% Brits planning to travel internationally and 21% planning both domestic and international travel.
These are Tripadvisor’s top 10 trending European destinations this winter, based on year on year growth:
- Rovaniemi, Finland
- Dublin*, Ireland
- Malaga, Spain
- Krakow*, Poland
- Budapest*, Hungary
- Sliema, Malta
- Puerto de Mogan, Spain
- Gdansk, Poland
- Munich, Germany
- Wroclaw, Poland
More than three quarters of British travellers (84%) prioritise planned activities and experiences on a trip, and with 46% looking to make memories with loved ones and a quarter (25%) looking to experience something new, Tripadvisor has rounded up some of the best things to do in these trending destinations.
Taking the top spot as No. 1 Trending Destination this winter is Rovaniemi, in Lapland, Finland, which has plenty of festive delights on offer. Take a Bearhill Husky tour over to Santa Claus Village where you can meet the man himself at his official office. If you want to immerse yourself in the local wilderness, you can experience this Lapland Safari by snowmobile or take an award winning tour to see the Northern Lights*.
With cultural sightseeing the most popular type of trip this winter (43%) cities such as Malaga, Krakow and Budapest, ranking third, fourth and fifth respectively, have much to offer tourists looking to explore art, history, and architecture. Dating back to the 11th century, Malaga’s Alcazaba has both Moorish and Roman influence. Take this guided tour of Krakow* exploring food, drink and culture. In Budapest, this award winning walking tour* will take you to all of the city’s top landmarks including Vigado Square and Gresham Palace.
With a quarter (24%) planning a beach holiday, Puerto de Mogan, Gran Canaria, at No. 7, is a good bet for some winter sun. With temperatures staying in the mid-twenties in the cooler months, this Virgin Beaches Boat Tour runs through December and January. Sliema, Malta, No. 6 on the list, is also a good bet to escape the cold, with average temperatures staying above 15 degrees in the winter months.
While the majority of Brits plan to travel this winter, cost is still top of mind (66%). For those looking for a more affordable destination, Malta, Poland and Hungary come out top as most affordable cities.
END
Note to Editor
* Winner of a Travellers’ Choice Best of the Best Award in 2025
Methodology
The data cited in this release was gathered and analysed from two key sources:
- A Tripadvisor Consumer Sentiment Survey, based on data drawn from an online survey of over 4,850 consumers, in partnership with Qualtrics, conducted between September 06 - October 03, 2024 across six countries, including Australia, Italy, Japan, Singapore, U.K. & U.S.
- Site behavioral data sourced from first party traffic data on the Tripadvisor platform for searches made by travellers in the U.S., U.K. and Japan between August 1 - October 20, 2024 for travel between November 1, 2024 - January 31, 2025.
About Tripadvisor, Inc.
Tripadvisor, the world's largest travel guidance platform*, helps millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use Tripadvisor's website and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than a billion reviews and contributions, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby.
Tripadvisor LLC is a wholly owned subsidiary of Tripadvisor, Inc. (Nasdaq: TRIP). The subsidiaries of Tripadvisor, Inc. own and operate a portfolio of travel media brands and businesses, operating under various websites and apps.
* Source: SimilarWeb, unique users de-duplicated monthly, September 2025.
** Source: Tripadvisor internal log files
SOURCE Tripadvisor
For further information: emeapressoffice@tripadvisor.com
