Maldives tops the charts for sun seeking Brits this winter

95% Brits set to travel as much, if not more, this winter and 55% will up their spend

Four Maldives destinations ranked in the top 10 trending destinations

Wales and the Lake District top domestic destinations

LONDON, UK, November 12, 2024 – The majority of Brits (95%) are set to travel as much, if not more this winter, with four in five (84%) planning at least 1-2 trips over the next three months, according to Tripadvisor’s 2024 Winter Travel Index.

This latest seasonal travel index reveals a notable uptake in Brits planning holidays abroad this winter (+34%) and they seem to be seeking adventure with more than a quarter (28%) planning to travel somewhere they haven’t been before and just under half (44%) flexible when choosing a destination.

Trending Destinations

This winter the Maldives is the top trending destination for Brits, with four islands taking a top 10 place in the fastest growing international destinations list this winter. Olhuveli Island and Male are the 3rd and 4th fastest growing international destinations, just behind Esquinzo in Fuerteventura at No. 2 and Agadir, Morocco at No. 1. The Maldivian islands of Dhaalu Atoll and Iru-fushi come in at No. 8 and No. 9 on the list respectively, as cost of travel to the country drops this winter, with hotels in some areas up to 60% cheaper this season than last.

With 32% of Brits planning to holiday closer to home this winter, Wales is a popular choice as Newport and Tenby are named 2nd and 3rd top trending domestic destinations this season. Borrowdale is the No. 1 fastest growing destination for Brits as the Lake District comes out top with Bassenthwaite at No. 4 and Newby Bridge at No. 5.

Fastest Growing Destinations - Domestic (Based on YoY growth)	Fastest Growing Destinations - International (Based on YoY growth)
1. Borrowdale, Lake District	1. Agadir, Morocco
2. Newport, Wales	2. Esquinzo, Fuerteventura, Spain
3. Tenby, Wales	3. Olhuveli Island, Maldives
4. Bassenthwaite, Lake District	4. Male, Maldives
5. Newby Bridge, Lake District	5. Tromso, Norway
6. Broadway, Cotswold	6. Cap Estate, St. Lucia
7. Falmouth, Cornwall	7. Kata Noi Beach, Thailand
8. Liverpool	8. Dhaalu Atoll, Maldives
9. Southampton, Hampshire	9. Iru-fushi, Maldives
10. Scarborough, North Yorkshire	10. Hammamet, Tunisia

Travel Spend

Almost two-thirds (60%) of Brits will not change travel plans this winter due to macroeconomic factors such as inflation and cost of living, with 55% planning to spend more this season. Travel accounts for 20% of discretionary spending, followed closely by eating out (18%), ahead of home improvements (12%) and health and wellness (8%).

END

Methodology

The data cited in this release was gathered and analyzed from two key sources:

A Tripadvisor Consumer Sentiment Survey, based on data drawn from an online survey of over 4,850 consumers, in partnership with Qualtrics, conducted between September 06 - October 03, 2024 across six countries, including Australia, France, Japan, Singapore, U.K. & U.S.
Site behavioral data sourced from first party traffic data on the Tripadvisor platform for searches made by travelers in the U.S., U.K. and Japan between August 1 - October 20, 2024 for travel between November 1, 2024 - January 31, 2025.

About Tripadvisor, Inc.

Tripadvisor, the world's largest travel guidance platform*, helps millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use Tripadvisor's website and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than a billion reviews and contributions, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby.

Tripadvisor LLC is a wholly owned subsidiary of Tripadvisor, Inc. (Nasdaq: TRIP). The subsidiaries of Tripadvisor, Inc. own and operate a portfolio of travel media brands and businesses, operating under various websites and apps.

* Source: SimilarWeb, unique users de-duplicated monthly, Nov 2024

** Source: Tripadvisor internal log files

For further information: EMEApressoffice@tripadvisor.com