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Tripadvisor reveals best travel experiences in the world for 2023
Tripadvisor reveals this year’s top-rated activities and experiences, curated by travellers
Ziplining Forest Adventure in Rotorua, New Zealand crowned No.1 experience in South Pacific
The iconic Sydney Opera House named No.1 attraction in the South Pacific

SYDNEY, Australia, 21 June 2023 – Tripadvisor, the world's largest travel guidance platform, has announced the next of its 2023 Travellers’ Choice® Awards, revealing the Best of the Best ‘Things to Do’ around the world right now. The highly-anticipated list highlights travellers’ must-do activities across the globe, inspiring adventure-seeking Aussies to plan the ultimate holiday itinerary. 


Analysing 12-months of Tripadvisor review data (1 May 2022-31 April 2023) from millions of travellers worldwide, Travellers’ Choice Best of the Best ‘Things to Do’ is a definitive list of extraordinary on-trip experiences, curated by travellers. Categories include Top Overall Experiences, Top Attractions, Amusement Parks & Water Parks, Bucket List Experiences, Cultural & Historical Tours, Food & Culinary Experiences, Nature & Outdoor Activities, Sailing & Day Cruises, Snorkeling & Water Sports and Wine Experiences. New for 2023 is Family-Friendly Experiences–activities that are great for kids and the parents tagging along with them.


Kate Urquhart, General Manager, Experiences at Tripadvisor, said: “Experiences turn travellers into adventurers, connecting them with the local community and giving them unforgettable stories for years to come. With more than 300,000 bookable experiences in over 250,000 destinations worldwide, Tripadvisor helps people access the best things to do globally, and we’re committed to expanding that number of tours and attractions across every destination. These awards are a testament to the businesses dedicated to ensuring the Tripadvisor community enjoys the most memorable trips, and we’re grateful to everyone who took the time to share their reviews and help fellow travellers plan their next escape.”


Top Rated Travel Experiences of 2023 Revealed

With demand for experiential travel skyrocketing, Tripadvisor’s Best of the Best “Things to Do” is an essential guide for travellers looking to plan a trip to remember. Delving into the collective wisdom of the travel community, this year’s list of Top Overall Experiences in the World encompasses everything from foodie trails and cultural tours to eco adventures. 


The No.1 Top Experience on the planet for 2023 is a full day tour of the Hawaiian island of O’ahu. On the Grand Circle Island and Haleiwa Tour, travellers will visit all the island’s top sights, including the impressive Hālona Blowhole and the Byodo-In Temple, as well as the island’s most beautiful beaches and surf spots.


Closer to home, a 12 person Chartered Snorkelling Tour of the Great Barrier Reef from Port Douglas, has taken out the No. 1 Top Experience in Australia for the second year running, as well as No.2 spot in the South Pacific. Operated by Abc Snorkel Charters, the experience includes a full day out on the reef, exploring some of the more remote snorkelling spots. And, with one instructor for every six participants, promises truly personalised experience.


One for the thrillseekers, Ziplining Forest Adventure - The Original Canopy Tour Rotorua in New Zealand is the No.1 Top Experience in the South Pacific for 2023–as well as the No.3 ‘Nature and Outdoor Activity’ in the world, and No.12 ‘Bucket List Experience’ in the world. On this 3-hour adventure, participants can experience Rotorua’s centuries-old redwood forests from unbelievable vantage points, soaring across 600m of ziplines and crossing some phenomenal swing bridges.



Top 10 Experiences - World

Top 10 Experiences - South Pacific

  1. Grand Circle Island and Haleiwa Tour, Honolulu, Hawaii
  2. Thai Cooking Course, Chiang Mai, Thailand
  3. Ubud Tour - Best of Ubud, Ubus, Bali
  4. Red Dunes ATV, Sandsurf, Camels, Stargazing & 5* BBQ, Dubai, UAE
  5. Best DMZ 3rd Infiltration Tunnel Tour from Seoul, Seoul, South Korea
  6. Reykjavik Food Walk - Local Foodie Adventure, Reykjavik, Iceland
  7. Amsterdam Luxury Guided Sightseeing Canal Cruise, Amsterdam, Netherlands
  8. Angkor Wat Sunrise Tour, Siem Reap, Cambodia
  9. San Juan Guided Snorkel Tour, San Juan, Puerto Rico
  10. Hanoi Jeep Tours, Hanoi, Vietnam 
  1. Ziplining Forest Adventure - The Original Canopy Tour Rotorua, Rotarua, New Zealand
  2. ABC Snorkel Charters Port Douglas, Port Douglas, Australia
  3. Snorkelling excursion, discovery of the lagoon and its fauna, Moorea, French Polynesia
  4. Margaret River Wine Adventure, Margaret River, Australia
  5. Swim with Whale Sharks in the Ningaloo Reef, Exmouth, Australia
  6. Full Day Lagoon Group Tour in Bora Bora, Bora Bora, French Polynesia
  7. Nocturnal adventure Glow-worm tour, Rotorua, New Zealand
  8. White Water Rafting - Kaituna Cascades, Okere Falls, New Zealand 
  9. Full-Day 1770 Tour by LARC Amphibious Vehicle, Seventeen Seventy, Australia
  10. Three-Quarter Day Hervey Bay Premium Whale Watching Cruise, Hervey Bay, Australia


World of Wonders: This Year’s Must-See Attractions

With Tripadvisor’s latest Seasonal Travel Index revealing that half of global travellers will prioritise visiting attractions on their upcoming trips, Tripadvisor has compiled a list of the world’s best. An architectural marvel, Barcelona’s Sagrada Familia holds on to the top spot for a second year running as the No. 1 Top Attraction in the world, followed by Rome’s Colosseum, which also took second place in 2022. Anne Frank’s House in Amsterdam and The Dubai Fountain in the UAE are new additions to the world list for 2023, taking third and fourth place respectively.


In the South Pacific, the list of Top Attractions includes a mix of iconic sights and hidden gems. Sydney has three attractions in the Top 10 Attractions in the South Pacific for 2023, with the iconic Sydney Opera House ranking No.1, Sydney Harbour at No.3 and Sydney Harbour Bridge at No.5. Rounding out the Top 5 in the South Pacific is Perth’s Kings Park and Botanic Garden at No.2 and Museum of New Zealand Te Papa Tongarewa in Wellington, New Zealand at No.4. 


Top 10 Attractions - World

Top 10 Attractions - South Pacific

  1. Basílica de la Sagrada Familia, Barcelona, Spain
  2. Colosseum, Rome, Italy
  3. Anne Frank House, Amsterdam, The Netherlands
  4. The Dubai Fountain, Dubai, UAE
  5. Empire State Building, New York City, USA
  6. Musée d'Orsay, Paris, France
  7. Eiffel Tower, Paris, France
  8. Trevi Fountain, Rome, Italy
  9. Central Park, New York City, USA
  10. Plaza de Espana, Seville, Spain
  1. Sydney Opera House, Sydney, Australia
  2. Kings Park and Botanic Garden, Perth, Australia
  3. Sydney Harbour, Sydney, Australia
  4. Museum of New Zealand Te Papa Tongarewa, Wellington, New Zealand
  5. Sydney Harbour Bridge, Sydney, Australia
  6. South Bank Parklands, Brisbane, Australia
  7. Royal Botanic Gardens Victoria, Melbourne, Australia
  8. Mount Wellington, Hobart, Australia
  9. Convict Penitentiary Chapel Historic Site, Hobart, Australia
  10. Redwoods, Whakarewarewa Forest, Rotorua, New Zealand


Things To Do: Winner Highlights

See all the winners across subcategories here

-  ENDS -


Travellers’ Choice Methodology

The 2023 Travelers’ Choice Best of the Best “Thing to Do” Awards are determined based on the quality and quantity of traveller reviews and ratings posted on Tripadvisor over the 12-month period between May 1, 2022 and April 30, 2023, as well as an additional editorial process.


Tripadvisor is proud to serve a broad and diverse community of travellers from all over the world. As such, Tripadvisor reserves the right to determine the eligibility of any property, business, destination or point of interest listed on Tripadvisor for an award based on additional factors that reflect Tripadvisor corporate policies and values. For more details on Tripadvisor's awards policy, see here.


Tripadvisor Seasonal Travel Index Methodology

A Tripadvisor Consumer Sentiment Survey, based on data drawn from an online survey of over 2,400 consumers, in partnership with Qualtrics, conducted between March 17-27, 2023 across six countries - Australia, Italy, Japan, Singapore, U.K. & U.S.


Site behavioural data sourced from first party traffic data on the Tripadvisor platform, gathered between January 10 2023- April 10 2023, for searches made by travellers in the U.S., U.K., Australia, Japan and Singapore for travel between June 01 through August 31, 2023.


About Tripadvisor

Tripadvisor, the world's largest travel guidance platform*, helps hundreds of millions of people each month** become better travellers, from planning to booking to taking a trip. Travellers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 1 billion reviews and opinions of nearly 8 million businesses, travellers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), own and operate a portfolio of travel media brands and businesses, operating under various websites and apps.


* Source: SimilarWeb, unique users de-duplicated monthly, March 2023

** Source: Tripadvisor internal log files


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