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E-mail marketing becomes relevant for consumers: TripAdvisor bucks spam trend with personalized, time-sensitive e-mail newsletters for travel research

Brooke Ferencsik, TripAdvisor 781-444-1113 x275

October 31, 2002
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Latest online travel marketing study shows that travel is not an impulse buy: Study proves travel marketers need to track consumer visits over time to accurately measure campaign performance

Brooke Ferencsik, TripAdvisor 781-444-1113 x275

October 30, 2002
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Barcelona joins the ranks of favorite european destinations for summer vacations: TripAdvisor study reveals most researched European Cities, hotels and favorite attractions as consumers plan their summer vacations online

May 20, 2002-- TripAdvisor, the first and only performance-based marketing service targeted specifically at the travel industry, announced today the results of a study conducted during the month...

May 20, 2002
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Avenue A, Click Here and Pinpoint Media use new interactive advertising technology for customer lead generation: Leading advertising agencies adopt TripAdvisor's InventoryLink to increase conversion rates for Expedia, Travelocity and Radisson

NEEDHAM, Mass.--April 15, 2002-- TripAdvisor (www.TripAdvisor.com), , the leader in performance-based travel marketing, announced today that three major advertising agencies - Avenue A, Click Here...

April 15, 2002
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Expedia.com embraces new web marketing technology: TripAdvisor's InventoryLink technology breathes new life into online travel advertising, delivering 40x improvement in response rates

Brooke Ferencsik, TripAdvisor 781-444-1113 x275

April 01, 2002
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