August 07, 2024 – Today, Tripadvisor® announced new functionality offering its members the ability to book hotel stays directly within the Tripadvisor app.
Tripadvisor is on a journey to transform its app into an essential trip planning companion that meets the needs of its customers at every stage of the travel journey. A fundamental component to this is bringing the research and booking experience together into a unique integrated trip planning platform. While Tripadvisor members already had the ability to book experiences, as well as explore restaurants and things to do via the app, Tripadvisor is introducing hotel bookings in the app to complement its other hotel offerings.
To introduce this functionality, Tripadvisor has partnered with global travel technology provider, HTS (Hopper Technology Solutions). The partnership will see HTS power both hotel bookings and provide a source of hotel inventory in the Tripadvisor app, providing an enhanced end-to-end, in-app travel planning experience.
“We want the Tripadvisor app to be an essential tool for our most engaged members, who we know are looking to do more with our platform,” says Kristen Dalton, President of Tripadvisor. “This began with the introduction of our AI Trip Builder earlier this year and will continue as we roll-out this latest enhancement. The ability to book hotels within the app is a crucial part of the user journey. Partnering with HTS allows us to focus our internal efforts on creating an exceptional user experience, while leveraging a partner to scale at a faster rate.”
The in-app booking experience is available only to logged-in Tripadvisor members. Through this partnership, Tripadvisor is continuing to build its free membership value proposition by exploring in-app rewards and incentives, offering further opportunities to deepen relationships with its most engaged members. The partnership brings an elevated product experience to market by surfacing Tripadvisor’s differentiated guidance content paired with HTS’ robust distribution technology and supply.
“HTS is uniquely positioned to power Tripadvisor’s in-app hotel bookings and bring new flexible booking options to its U.S.-based app customers,” says Dakota Smith, President and Co-Founder of Hopper. “Through our industry-leading technology, comprehensive hotel supply and innovative flexibility products, together we will bring Tripadvisor members a smart and convenient way to book travel.”
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About Tripadvisor
Tripadvisor, the world's largest travel guidance platform*, helps millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use Tripadvisor’s website and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than a billion reviews and contributions, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby.
Tripadvisor LLC is a wholly owned subsidiary of Tripadvisor, Inc. (Nasdaq: TRIP). The subsidiaries of Tripadvisor, Inc. own and operate a portfolio of travel media brands and businesses, operating under various websites and apps.
* Source: SimilarWeb, unique users de-duplicated monthly, May 2024
** Source: Tripadvisor internal log files
About HTS (Hopper Technology Solutions)
HTS (Hopper Technology Solutions) is the B2B division of the global travel platform, Hopper, that uses data to bring transparency, flexibility, and savings to travelers globally. The company has developed several unique fintech ancillaries that address everything from pricing volatility to trip disruptions. Working with the world's leading banks, airlines and travel providers, HTS supercharges its partners’ direct channels with its travel agency and travel fintech products. To find out more about HTS, visit hts.hopper.com.
