LONDON, UK, 26 April, 2022 – Have you visited a hotel, restaurant or booked a tour or experience in the last year that you haven’t yet shared feedback about? If so, Tripadvisor is looking to its community of hundreds of millions of travellers to share their guidance with others!
Tripadvisor is today calling all travellers to brush up on their typing skills and get ready to turn their memories into invaluable guidance in the form of a review (or many!), ahead of its inaugural Write a Review Day, launching next week on 3 May.
To kick off the summer travel season in the Northern Hemisphere, throughout the month of May, the platform is rallying the Tripadvisor community and encouraging travellers to write a review. Whether it’s a hotel stay, experience booked or culinary moment at a restaurant over the past 12-months, Tripadvisor is asking travellers to share their experiences – the good, the not so good and everything in between, with the intention of giving the still recovering tourism and hospitality industry helpful, constructive feedback. This feedback is aimed at guiding travellers on their way as the world emerges from the pandemic and begins to take to the roads, seas and skies again.
With over a billion reviews and opinions on the platform, Tripadvisor has learned a thing or two about what makes a great, helpful review.
You’ve seen the not-so-helpful reviews on other platforms:
— “This place was great!” But why was it great?
— “I didn’t like the food?” What did this person order? What didn’t they like about the food?
Tripadvisor has proven not all reviews or review platforms are created equal, and as the recently released Power of Reviews study shows, the content of a review matters. Tripadvisor’s reviews are 3x longer than the reviews found on leading online travel agent websites and search engines, and it’s that level of detail that helps travellers to make informed decisions.
With this in mind, to arm travellers with the power to write a review that is as helpful as possible to both other travellers and the business it is about, Tripadvisor has published its Top Tips for Writing a Great Review:
Be clear and specific in describing your memory. Sticking to facts and including as many details as possible allows other travelers like you to get an accurate picture of the business.
Create Helpful Change
Whether positive or negative, make sure your review is helpful and constructive. Recognise and value what you liked and offer options and solutions for this business to improve: this is an opportunity for them to learn.
Be Thankful and Empathetic
Keep a courteous and friendly tone in mind and use appropriate language: it’s worth considering that behind every business activity there are people who put commitment and passion into what they do.
Help future travellers
We want travellers to be inspired by real experiences: if you see a review that looks to be in violation of our guidelines, flag it to Tripadvisor and we’ll take a look at it.
3 May marks the beginning of travellers recommitting and celebrating the act of giving feedback. A review has the ability to change lives, giving powerful guidance to those who read them in order to ensure others can unlock incredible experiences that create lifelong memories. As a business, review contributions can help those who receive the feedback to get the recognition they deserve or the insight needed to evolve and improve.
To take part in Write a Review Day, click here to post a review. Show your love of travel by sharing your review on your social media channels with the hashtag #WriteAReviewDay.
The Better Review Initiative
As part of the Write a Review Day campaign, in addition to rallying travellers to think about how they approach reviews, Tripadvisor is also turning its attention over the next year to partner with the tourism and hospitality industry to launch The Better Review Initiative, that aims to do three things over the next year:
Help hotel operators, restaurants and experience providers to understand the right way to ask customers to review their business.
Help travel and hospitality operators understand the benefits of responding to reviews written online in a constructive way, and the positive impact that can have on their brand reputation.
Support travelers with guidance on how to write better reviews that are helpful for businesses and other fellow travellers alike
More than 20 associations across the globe, including the Pacific Asia Travel Association (PATA) and the World Tourism Organisation (UNWTO) have endorsed the initiative aimed at improving travel and hospitality review content online.
“As the travel industry recovers and travellers get back out there, reviews and guidance are critical to hospitality businesses working hard to rebuild relationships and re-engage their customers,” said Zurab Pololikashvili, Secretary General of the World Tourism Organisation (UNWTO). “We’re happy to support the initiative of our Affiliate Member Tripadvisor as it will help businesses receiving better feedback while recognising their efforts and users to have access to a rich guidance that will make everyone better travellers.”
Notes to editor
Power of Reviews Study Methodology:
Conducted a third-party research study in Q3 2021. The online general population survey — deployed by Qualtrics — gathered responses from 9,000 consumers across five countries: U.S., UK, Italy, Singapore, and Australia. Conditions of respondents:
Must be 18-75 years old
Must not work in travel / tourism industry
Must have taken a personal / leisure trip in the past 2 years
Must have used a travel website in the past 2 years
Must be primarily responsible for
trip planning / booking or share responsibility.
Analysed a competitive data set of reviews across the largest online review platforms
2.9M reviews analysed
Published between 2018-2021
Conducted a third-party survey — deployed by Qualtrics — in five major markets (United States, United Kingdom, Italy, France and Spain) to assess hotel (274) and restaurant (815) owners’ perception of Tripadvisor and how it compares against other platforms across five main areas:
Business Sentiment and 2021 predictions
Response to Covid-19
Trust & Content
Relationship with and usage of Tripadvisor
Tripadvisor, the world's largest travel guidance platform*, helps hundreds of millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 988 million reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type.
The subsidiaries of Tripadvisor, Inc. (NASDAQ:TRIP), own and operate a portfolio of travel media brands and businesses, operating under various websites and apps, including the following websites:
www.bokun.io, www.cruisecritic.com, www.flipkey.com, www.thefork.com, www.helloreco.com, www.holidaylettings.co.uk, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.seatguru.com, www.singleplatform.com, www.vacationhomerentals.com, and www.viator.com.
* Source: SimilarWeb, unique users de-duplicated monthly, September 2021
** Source: Tripadvisor internal log files