SINGAPORE, 9 March, 2022 - New year, new you, with new places to discover as the world gradually returns to travel. Tripadvisor today released its seasonal Spring Travel Index, using a combination of search and sentiment data to reveal what - and where - is hot this spring. Having had new variants curb many holiday plans, data shows that Singaporeans are gearing up for a great escape.
Despite the rising cost of fuel and inflation overall, Singaporeans aren’t willing to let this hamper their spring travel plans. In fact, nearly half of Singaporeans (43%) are planning a holiday this spring (1 March, 2022 - 31 May, 2022), compared with over a third (35%) of Singaporeans who travelled in the same period last year.
On top of more trips, Singaporean travellers are also planning to splash more cash. Of those who travelled last year and plan to do so again, more than half (55%) plan to spend more than they did in 2021, with nearly a quarter (23%) planning to spend significantly more. Tripadvisor site data supports this sentiment, as average spend per booking for Singaporean travellers this spring is up a massive 181% year-on-year.
Tripadvisor search data shows that the most popular dates for Singaporean travellers this spring are 12 March and 31 March, but where are Singaporean travellers going?
International travel looks to be bouncing back in a big way as more than a third of Singaporeans (34%) plan to holiday abroad, with a small percentage (8%) heading off on long haul trips. When looking at the destinations overseas which are the most searched by Singaporeans for trips this spring, Osaka, Japan topped the list, closely followed by New York City and Dhigurah in the Maldives.
Unsurprisingly, given the toll of the pandemic on us over the past two years, Singaporeans cited escaping day-to-day life as one the most popular purpose for their trips this spring. ‘Pool’ came out as one of the most searched and booked accommodation amenities on Tripadvisor and one in ten (10%) said they are planning a shopping trip to get away this spring.
Nearly half (48%) of Singaporeans said that they’re looking to experience something new and unique on their next trip. When looking at the most popular experiences categories for Singaporeans this Spring 2022, Cooking Classes, being Out on the Water and Bike Tours came out on top. Highly rated experiences in these categories available to book on Tripadvisor this spring include: Singapore Market to Table Culinary Experience, Kayak Fishing in Singapore and Singapore Bike and Bites Food Tour.
Top 10 Most Popular Destinations for Spring
- Osaka, Japan
- New York City, United States
- Dhigurah, Maldives
- Tokyo, Japan
- Furanafushi Island, Maldives
- Bangkok, Thailand
- Akasdhoo, Maldives
- Fasmendhoo, Maldives
- Dhaalu Atoll, Maldives
- Baa Atoll, Maldives
NOTES TO EDITOR
The data cited in this release was gathered and analysed from two key sources:
● A Tripadvisor Consumer Sentiment Survey, based on data drawn from an online survey of over 5,000 consumers, in partnership with Qualtrics, conducted between 22 February, 2022 through 28 February, 2022 across six countries - U.S., UK, Australia, Italy, Singapore and Japan.
● Site behavioural data sourced from first party traffic data on the Tripadvisor platform, gathered during the week commencing 21 February, 2022,for searches made by Singaporean travellers from 1 January 2022 through 22 February 2022 for travel between 1 March 2022 through 31 May 2022.
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* Source: SimilarWeb, unique users de-duplicated monthly, January 2022
** Source: Tripadvisor internal log files