AUSTRALIA, 9 March, 2022 - With temperatures cooling and summer almost out the door, the long awaited arrival of autumn is imminent. Tripadvisor today released its seasonal Autumn Travel Index, using a combination of search and sentiment data to reveal what - and where - is hot this season. After a hot summer with new variants curbing many holiday plans, data shows that Australians are gearing up for a great escape.
Despite the rising cost of fuel and inflation overall, Aussies aren’t willing to let this hamper their autumn travel plans. In fact, more than half of Aussies (52%) are planning on travelling this autumn (1 March, 2022 - 31 May, 2022) ,with over a third (36%) planning on taking two or more trips. That compares with over a third (40%) of Aussies who travelled in the same period last year.
On top of more trips, Australian travellers are also planning to splash more cash. Of those who travelled last year and plan to do so again, over half (52%) plan to spend more than they did in 2021, with one in eight (13%) planning to spend significantly more. Tripadvisor site data supports this sentiment, as average spend per booking for Australian travellers this autumn is up a massive 78% year-on-year.
Tripadvisor search data shows that the most popular dates for Aussies this autumn are 11 March, 31 March and 15 April, but where are they off to?
When looking at the destinations overseas which have seen the biggest year-on-year increase in searches by Aussies for trips this autumn, Fiji’s Yanuca Island topped the list, followed by Paris, France.
While international travel is on the up, domestic travel is still the preferred option. Over three-quarters (78%) of Aussie travellers say they’ll travel within Australia between March and May this year. Windsor in New South Wales came in first in terms of year-on-year growth of Tripadvisor clicks from Aussie travellers this autumn, followed by Canberra and Adelaide.
Unsurprisingly, given the toll of the pandemic on us over the past two years, Australians cited rest and relaxation as the most popular purpose for their trips this autumn. ‘Pool’ came out as one of the most searched and booked accommodation amenities on Tripadvisor and a quarter (25%) of Aussie respondents said they are planning a road trip to get away this autumn.
Nearly half (43%) of Australians said that they’re looking to experience something new and unique on their next trip. When looking at the most popular experiences categories for Aussies this autumn, Wine Tours, Nature & Wildlife and Off-Road Tours came out on top. Highly rated experiences in these categories available to book on Tripadvisor this autumn include: Barossa Valley Wineries Tour with Tastings and Lunch from Adelaide, Full-Day Whale Sharks Swimming Experience on Ningaloo Reef and Worimi Sand Dunes Quad Bike Tour.
Top Trending Destinations for Autumn
10 Fastest Growing Domestic Destinations (based on year over year growth)
10 Fastest Growing International Destinations (based on year over year growth)
10. Bophut, Thailand
NOTES TO EDITOR
The data cited in this release was gathered and analysed from two key sources:
● A Tripadvisor Consumer Sentiment Survey, based on data drawn from an online survey of over 5,000 consumers, in partnership with Qualtrics, conducted between 22 February, 2022 through 28 February, 2022 across six countries - U.S., UK, Australia, Italy, Singapore and Japan.
● Site behavioural data sourced from first party traffic data on the Tripadvisor platform, gathered during the week commencing 21 February, 2022,for searches made by AU travellers from 1 January 2022 through 22 February 2022 for travel between 1 March 2022 through 31 May 2022.
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Tripadvisor, the world's largest travel guidance platform*, helps hundreds of millions of people each month** become better travellers, from planning to booking to taking a trip. Travellers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 1 billion reviews and opinions of nearly 8 million businesses, travellers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type.
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* Source: SimilarWeb, unique users de-duplicated monthly, January 2022
** Source: Tripadvisor internal log files