SYDNEY, AUSTRALIA, November 30, 2020 – Tripadvisor®, the world’s largest travel platform, today announces a new campaign in partnership with Destination NSW (DNSW) that calls on travellers to Love NSW by taking a road trip and coming back to travel in a safe and sustainable way.
From hotels to highlands, culture to charging stations, the campaign features a curated series of trip itineraries and articles full of recommendations, safety tips and guidance from travellers who have been to these must-visit NSW destinations before. This campaign has been designed to raise awareness of various multi-destination road trips and undiscovered gems across the state, encouraging holidaymakers to book their next great NSW escape.
With summer right around the corner and travellers itching to get away, road trips are a no-brainer. A recent Tripadvisor COVID-19 sentiment study found that 48% of Australian were excited to plan their next road trip. This new initiative will encourage and inspire local travellers to make plans for the holidays, booking road trips across the state, to discover all the wonders New South Wales has to offer.
“COVID-19 has indeed brought many disruptions to travel this year and our focus remains on keeping travellers around the world inspired and excited to return to travel safely,” said Sarah Mathews, Group Head of Destination Marketing for APAC, Tripadvisor. “Our data shows that sustainable travel is a key travel interest area for the season ahead and we want to show our travellers how to do so in a meaningful way.”
As part of the campaign that aims to celebrate sustainable road trip journeys, Tripadvisor and DNSW are launching an epic traveller contest worth over $9,000 that will provide one lucky winner with the opportunity to road trip through NSW in a Tesla Model 3. Travellers will be asked to choose their dream NSW road trip from the series and explain their preference in 25 words or less. In addition to the car, the costs of accommodation and experiences expenses will be covered by Tripadvisor, and meals will be sponsored by contest partner, TheFork.
NSW Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said the partnership with Tripadvisor would amplify the work of the NSW Government to support the recovery of the state’s visitor economy.
“There are so many incredible towns to visit across NSW, and a road trip is the perfect way to fully immerse yourself in our regions and support businesses by staying and spending locally,” Minister Ayres said.
“The NSW Government is committed to helping communities that rely on tourism get back on their feet through strategic, high-impact activities such as this Tripadvisor partnership that inspire domestic travellers to take a COVID-safe holiday in NSW.”
Based on our Trip barometer 2019 insights, Tripadvisor travellers consider sustainability as key factor choice for their trips, with 77% of travellers saying that eco-choices make them feel more positive about their trip. Tesla was a perfect choice for this initiative. Tesla’s all-electric vehicles provide Australians with the ability to sustainably travel across the country with the use of their extensive Destination Charging and Supercharging network.
Model 3 is Tesla’s smaller, simpler, more affordable car. Designed and built as the world’s first mass-market electric vehicle, it is a critical step in Tesla’s mission to accelerate the world’s transition to sustainable energy. Like every Tesla vehicle, Model 3 combines range, performance, safety and technology.
For more information, and to enter to win a Tripadvisor x DNSW road trip please visit: https://www.tesla.com/en_au/campaign/nswroadtrips. The competition is open November 30 to December 23 with the competition winner announced in January 2021.
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