TripAdvisor^®, the world's largest travel site, announced the launch of Storyboard, a new photo tool that makes it easy for managers to blend together their best photos and top reviews into a promotional preview of their accommodation that engages potential guests on TripAdvisor.

Storyboard takes the place of a static photo on the property’s listing page. It is created from the best photos, review snippets and tags from an accommodation's page and is designed to capture the eyes, interest and bookings of potential guests on TripAdvisor. This dynamic attention-grabbing presentation delivers a powerful first impression to new customers, and invites past customers to visit again.

“We want to enable lodging owners and managers to tell their stories, their way with Storyboard,” said Robin Ingle, senior vice president, global sales, TripAdvisor. “This new feature is a welcome addition to Business Advantage that helps hoteliers to attract and engage potential guests — and provides useful information and stunning visuals to assist travellers with their booking decisions - on the world's largest travel site.”

Storyboard is available exclusively to Business Advantage Preferred Access subscribers. It is just one of many enhancements to the photo interface on the listing page, which include:

• A better organised and easier to navigate redesigned photo-viewer.
• Favourite Photos are now prioritised in the newly redesigned carousel on the property’s listing page.   
• Cover Photos allows subscribers to hand-select the main images for addition photo categories that appear alongside the carousel.

Other features available to TripAdvisor Business Advantage subscribers include:

• Favourite Review: subscribers can showcase a recent great review near the top of their business page.
• Enhanced Data: Provides accommodation subscribers with better traveller engagement, competitor and marketplace data, all in one new Analytics Suite.

To view examples of property listings that have activated Storyboard, please refer to: Oriental Residence Bangkok and Aonang Phu Petra Resort, Krabi.

Recent studies indicated that accommodations and restaurants that engage with TripAdvisor see stronger performance in their business metrics, including increased customer satisfaction and even stronger revenue growth – each of which can be attributed to the Network Effect. In simple terms, network effect occurs when a product or a service becomes more beneficial to its users as more people use it. In other words, it is a virtuous circle of growth where more and better reviews lead to more customers who then deliver more reviews. Business Advantage has been designed to help accommodations and restaurants attract, engage and influence their customers – effectively amplifying the virtuous circle and driving improved results.

For more information on Business Advantage, visit: www.tripadvisor.com/BusinessAdvantage