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旅の計画から予約までをサポートする世界最大の旅行サイト「TripAdvisor®」の日本法人であるトリップアドバイザー株式会社（本社:東京都渋谷区、代表取締役:牧野友衛、https://www.tripadvisor.jp）は、2016年にトリップアドバイザーの日本の観光地に寄せられた口コミのトレンドを発表しました。
2016年1月から12月にかけてトリップアドバイザー上の日本の観光地に投稿された口コミは、日本語・外国語とも前年に引き続き増加しており、特に外国語については前年に比べて約1.5倍の伸びをみせ、インバウンドの旅行者が好調だった様子が伺えました。また口コミ数の増加でみると、日本語の口コミでは埼玉県が、また外国語の口コミでは沖縄県が対前年比でみて投稿数の割合が他県よりも増えており、訪れた旅行者が思わず口コミを書きたくなるような観光地が増えたことが予想されます。
詳細は、下記URLよりご覧ください。
http://tg.tripadvisor.jp/news/wp-content/uploads/2017/05/20170512_TripAdvisorPressRelease.pdf
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