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公益財団法人 横浜観光コンベンション・ビューロー（横浜市中区、理事長：新町光示、以下 YCVB）と、世界最大の旅行口コミサイト「TripAdvisor®」の日本法人トリップアドバイザー株式会社（本社：東京都渋谷区、代表取締役：原田静織、http://www.tripadvisor.jp/）のコラボレーションが本格始動しました。
YCVB は、横浜の観光地としての魅力を伝え認知度を高めるため、トリップアドバイザーを活用し、口コミを通じた、外国人旅行者誘致の更なる増加を目指します。一方、トリップアドバイザーは、YCVB の協力を得て観光関連事業者にサイトへの理解を深めてもらい、活用を促進することで、サイトの更なる活性化と口コミ収集数の増加を期待します。口コミを積極活用することで、今後横浜の魅力が更に多くの旅行者に広く訴求していくサイクルの構築を目指します。
詳細は、下記URLよりご覧ください。
http://tg.tripadvisor.jp/news/wp-content/uploads/2015/06/20150616_TripAdvisorPressRelease.pdf
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