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TripAdvisor Technology Matches Customers Needs With Products

"Leveraging a proprietary software engine built exclusively for the travel industry, TripAdvisor's new travel specific advertising technology has shown impressive response rates of over 8% for online travel advertising (a 32X improvement over the usual .25% response rate of most online advertisements). Built around a cost-per-click (CPC) payment model, this marketing technology delivers on the long-promised goal of cost-effective online travel marketing."