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TripAdvisor Signs Expedia as Newest Customer

"TripAdvisor's advertising model, which emphasizes click-throughs over banner-advertising impressions, has made an impression with Expedia, which is a new TripAdvisor customer. 

Instead of charging advertisers for impressions (the number of times the advertisement is viewed) at www.tripadvisor.com, TripAdvisor gets compensated from advertisers for click-throughs. 

Instead of transporting the user to an advertiser's home page, TripAdvisor's technology delivers the consumer to the relevant inventory page."