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TripAdvisor taking off

Online opinions are increasingly important to travelers. Vacationers aren't booking their trips on price alone, but are scrolling through detailed reviews of hotels, cruises and restaurants. That thirst for firsthand advice has paid off for the user-generated review company TripAdvisor...

...TripAdvisor.com enables travelers to review accommodations and several other aspects of their trip while its sister websites - including CruiseCritic.com, SeatGuru.com and SmarterTraveler.com - offer advice on various other aspects of travel.

TripAdvisor.com recently started showing real-time hotel room availabilty and prices. In the past, the site would refer travelers to booking sites such as Expedia, Orbitz and Priceline in a separate pop-up window. Now data from those same online travel agencies is embedded in TripAdvisor's reviews, provising one-click access...