14.2 Purpose and Retention of Information Collected

We process the personal data we have collected for the purposes set forth below. We will retain your personal data in accordance with the Statement and as described in further detail below.

Type of personal data

Purpose and use

Retention period

Contact information, including email address, name, username (Mandatory)

  • To manage user registration and the account, and to facilitate access to and use of the website/app.
  • To host user generated content such as reviews, ratings, forum posts, etc.
  • To facilitate reservations, including sending booking confirmations and updates.
  • To communicate with users in general, particularly regarding the website/app and the Services; user questions and comments; notifying users of changes to terms, including privacy policies; prompting users to leave a review or complete a survey; and to administer the website/app and diagnose problems.
  • To measure interest in and improve our products, Services and website; and to customize user experiences.
  • To notify users about promotions and targeted marketing campaigns.
  • To administer and protect our business, to resolve disputes or troubleshoot problems and to prevent potentially prohibited or illegal activities.

We will retain copies of your information for as long as you maintain your account or as necessary in connection with the purposes set out in this Statement, unless applicable law requires a longer retention period. In addition, we may retain your information for the duration of any period necessary to establish, exercise or defend any legal rights.

Contact information, including postal address, telephone number (Optional)

User submitted content (to the extent that it contains personally identifiable attributes) (Mandatory)

  • To host user generated content, such as reviews, ratings, forum posts, etc.

IP and/or browser/device data (Mandatory)

  • To manage user registration and the account, and to facilitate access to and use of the website/app.
  • To host user generated content such as reviews, ratings, forum posts, etc.
  • To facilitate reservations, including sending booking confirmations and updates.
  • To communicate with users in general, particularly regarding the website/app and the services; user questions and comments; notifying users of changes to terms, including privacy policies; prompting users to leave a review or complete a survey; and to administer the website/app and diagnose problems.
  • To measure interest in and improve our products, Services and site; and to customize user experiences.
  • To notify users about promotions and targeted marketing campaigns.
  • To administer and protect our business, to resolve disputes or troubleshoot problems, and to prevent potentially prohibited or illegal activities

Email user subscription preferences, including unsubscribe status (Mandatory)

 

 

  • To communicate with users in general, particularly regarding the website/app and the Services; user questions and comments; notifying users of changes to terms, including privacy policies; prompting users to leave a review or complete a survey; and to administer the website/app and diagnose problems.

Session and location data and online activity (such as content viewed, how you interacted with our website(s), pages visited, searches and/or reservations facilitated or made) (Mandatory)

 

 

  • To measure interest in and improve our products, Services and site; and to customize user experiences.
  • To notify users about promotions and targeted marketing campaigns.
  • To administer and protect our business, to resolve disputes or troubleshoot problems and to prevent potentially prohibited, fraudulent or illegal activities.

 

Location data (Optional)

 

 

  • To measure interest in and improve our products, Services and site; and to customize user experiences.
  • To notify users about promotions and targeted marketing campaigns.

 

 

12. Europe and the UK 13. United States 14. Korea 15. Brazil