Reports

Travel in 2026 isn't just about ticking off destinations—it's about committing to experiences. Drawing on millions of bookings, reviews, and forum convos, one thing stands out: Travelers want to do cool stuff—and they want it to mean something. These 10 trends make one thing clear: Experiences are redefining what travel is all about.

Weekend trip or big adventure— there are some essentials that make the packing list every single time. Introducing Tripadvisor Travelers’ Favorites: the brands that travelers trust for every part of their trips.

This report offers an in-depth look at contributions from our community for the whole of 2024, analyzing over 31 million reviews and opinions from travelers worldwide. It captures global trends around content submissions, exploring the volume and type of content posted on Tripadvisor last year.