NEEDHAM, Mass., June 9, 2021 /PRNewswire/ -- A new travel trends research paper released today by Tripadvisor®, the world's largest travel guidance platform*, reveals that vaccine rollouts globally are driving increasing demand for summer vacations, with vaccinated travelers more likely to stay longer and spend more on their trips than unvaccinated travelers.
The report, entitled 'A Shot in The Arm for Travel? Examining the Vaccine's Impact on Leisure Travel Demand', provides a unique insight into emerging travel planning trends around the world by combining behavioral analysis of Tripadvisor's first-party search data - revealing the type of trips travelers are actively researching on the world's largest travel platform - with consumer sentiment analysis gathered via traveler surveys in six major international markets, exploring the latest in traveler attitudes and confidence.
The report identifies clear behavioral differences in how vaccinated and unvaccinated travelers are thinking about travel, and how that is translating into travel planning behaviors on the Tripadvisor platform, with vaccinated travelers more likely to be booking vacations already, and to be planning to stay longer and spend more when they travel.
In countries like the U.S. and the UK, where the vaccination rollout has reached large swathes of the adult population, eager travelers are pushing the tourism recovery forward. At the other end of the spectrum, countries where the vaccine rollout is at a less advanced stage and new variants of Covid-19 have impacted local populations - particularly across the Asia-Pacific region - are experiencing a slower recovery in leisure travel demand.
"Higher income millennial travelers were driving the demand for leisure travel this past spring, but heading into the summer the age demographic of travelers now booking up vacations has broadened significantly, at least in countries where large populations have been vaccinated," said Stephen Kaufer, CEO and co-founder, Tripadvisor, Inc. "If ever we needed proof that vaccines are the key to long-term recovery in the tourism sector, our latest trend data provides it. Now the focus must be on governments and international organizations to ensure vaccines reach every part of the world as quickly as possible and make it as easy as possible for vaccinated tourists to travel globally once again."
Key findings from the report include:
1. The vaccine has a significant impact on the demand for accommodations. Countries where the pace of the vaccination rollout is more advanced, like the U.S. and UK, are powering near-term growth in tourism demand, while a more muted recovery picture emerges across the Asia-Pacific region:
2. Vaccine rollouts are also offering a boost to dining and experiences:
3. Domestic tourism is dominating travel planning searches for the peak season ahead, but for trips further out travelers are already actively planning international travel:
4. The urban tourism revival is in full swing! City destinations are re-emerging as the trip of choice for vaccinated travelers:
5. On average, vaccinated travelers plan to spend more and vacation longer than other travelers:
"After such a turbulent year, many in tourism are hopeful that a busy summer will provide a much-needed boost to the tourism industry, so it's welcome news to see the latest traveler data pointing in that direction, especially for destinations and hospitality businesses that are able to capture the growing demand for domestic vacations," said Christopher Hsi, head of market research, Tripadvisor. "What offers even greater hope for a long-term recovery is the impact the vaccine is having not just on people's confidence to travel, but also their willingness to turn planning into bookings. As more and more countries make progress on the rollout of the vaccine, and the positive impact that should have on the re-opening of international borders, there is every reason to expect further growth in traveler demand will come."
You can read the report in full here: https://www.tripadvisor.com/TravelTrendsReportJune2021
NOTES TO EDITOR
The data cited in this release was gathered and analyzed from two key sources:
Other recent studies released by Tripadvisor include:
Tripadvisor, the world's largest travel guidance platform*, helps hundreds of millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 887 million reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type.
The subsidiaries of Tripadvisor, Inc. (NASDAQ: TRIP), own and operate a portfolio of online travel brands and businesses, operating under various websites and apps, including the following websites:
www.bokun.io, www.cruisecritic.com, www.flipkey.com, www.thefork.com (including www.lafourchette.com, www.eltenedor.com, www.bookatable.co.uk, and www.delinski.com), www.helloreco.com, www.holidaylettings.co.uk, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.seatguru.com, www.singleplatform.com, www.vacationhomerentals.com, and www.viator.com.
* Source: SimilarWeb, unique users de-duplicated monthly, March 2021
** Source: Tripadvisor internal log file