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NEEDHAM, Mass., Jan. 21, 2021 /PRNewswire/ -- Tripadvisor®, the world's largest travel platform*, today released the findings of a new research report based on the platform's unique insight into shifting traveler trends, revealing how consumers are planning to travel in 2021 and what impact the ongoing pandemic has had on their trip planning habits.
The report, which analyzed first party search data as well as traveler sentiment across six major markets (the United States, United Kingdom, Australia, Italy, Japan and Singapore), identified consumers' increasing confidence that they will travel abroad in 2021, particularly in the second half of the year. In fact, globally, the majority of hotel clicks on Tripadvisor are already shifting to international destinations for May 2021 trips onwards (as opposed to domestic destinations, which dominated 2020).
The report, entitled "The Year of the Travel Rebound: 5 Traveler Trends to Watch Out for in 2021" can be read in full, for free, here: https://www.tripadvisor.com/InfoCenter-a_ctr.2021TravelTrends.
The five trends highlighted in the report are:
1. Travelers are planning to travel abroad in the second half of the year, but won't wait to make plans
2. Vaccinations will be a game-changer for traveler confidence
3. Domestic vacations remain high on travelers' wish list for 2021
4. The joy of vacation planning will be stronger than ever as travelers spend more time researching 2021 trips
5. Consumers can't wait to dine out again, but their taste for takeout will still endure
"Despite the fact that many countries around the world are still grappling with high infection rates of COVID-19, many travelers are feeling optimistic that they will be able to vacation abroad this year, particularly coinciding with the roll-out of a vaccine. Consumer appetite for travel is as strong as it has been since the start of the pandemic and, as our data shows, many people are already actively planning their next big trip - even for trips more than four months out," said Shibani Walia, senior research analyst, Tripadvisor, "For destinations, brands and tourism operators, it is so important that they act now to attract this early booking demand, or else they risk missing out to the competition."
NOTES TO EDITOR
The data cited in this release was gathered and analyzed from two key sources:
Other recent studies released by Tripadvisor include:
For further information, contact uspr@tripadvisor.com
About Tripadvisor
Tripadvisor, the world's largest travel platform*, helps hundreds of millions of travelers each month** make every trip their best trip. Travelers across the globe use the Tripadvisor site and app to browse more than 878 million reviews and opinions of 8.8 million accommodations, restaurants, experiences, airlines and cruises. Whether planning or on a trip, travelers turn to Tripadvisor to compare low prices on hotels, flights and cruises, book popular tours and attractions, as well as reserve tables at great restaurants. Tripadvisor, the ultimate travel companion, is available in 49 markets and 28 languages.
The subsidiaries of Tripadvisor, Inc. (NASDAQ:TRIP), own and operate a portfolio of travel media brands and businesses, operating under various websites and apps, including the following websites:
www.bokun.io, www.cruisecritic.com, www.flipkey.com, www.thefork.com (including www.lafourchette.com, www.eltenedor.com, www.bookatable.co.uk, and www.delinski.com), www.helloreco.com, www.holidaylettings.co.uk, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.seatguru.com, www.singleplatform.com, www.vacationhomerentals.com, and www.viator.com.
* Source: SimilarWeb, September 2020
** Source: Tripadvisor internal log files
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SOURCE Tripadvisor