TripAdvisor®, the world’s largest travel site*, today reveals the largest and fastest growing markets showing interest in visiting Australian holiday destinations. The study, examines the largest inbound markets for Australia, increased interest from international markets and the top searched destinations in Australia by domestic and international travellers.

Topping the list for increased interest in Australia is long haul market, Switzerland who has increased their total share of search traffic by over 13% over the past year (2014 September – 2015 September).  Interest in Australia from the Asia Pacific region remains strong with Thailand, Taiwan and the Philippines increasing their share of traffic.

Top 5 inbound markets by increased share interest:

When examining the total search traffic toward Australian destinations from international markets, the U.S. tops the list, closely followed by the the U.K. and Singapore in second and third places respectively. A number of Asian countries including Singapore, China, Japan and Malaysiaalso feature within the top ten list. 

Top 10 inbound markets in terms of overall traffic (not including Australia):

Note:  the top inbound markets have remained the same since September 2013

Delving a little deeper into the top ten Australian destinations for overall traffic from international and domestic travellers, the top four spots are owned by Sydney, Melbourne, Brisbane and Perth respectively. However the rest of the lists show some variations in popularity.

As the Australian hub of business, media and infamous landmarks, Sydney tops the list for most overall traffic both domestically and internationally. Comparing the two lists, it’s clear to see that the domestic interest is spread more evenly throughout the nation whilst international interest is heavier on Queensland destinations. 

Top 5 most popular states domestic vs international

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