TripAdvisor®, the world's largest travel site*, reveals the results of its Cities Survey, an in-depth look into how travellers and locals view 40 key tourist cities around the world – and London doesn’t fare well.
Despite the triumphant ‘Jubliympics’ celebrations in London this year, London fails to shine in most of the 10 categories included in the study. These include: friendliness of locals, cleanliness of streets, public transport, value for money, friendliness of taxi drivers and shopping. The results were compiled based on more than 75,000 responses to a survey sent to those who have recently written TripAdvisor reviews on the featured cities.
London’s friendliness and cleanliness leave a lot to be desired
Despite the big clean-up in the lead up to this year’s Diamond Jubilee and Olympics, London is ranked 26th in the cleanliness of streets category. Tokyo comes top. And whilst London was praised during the Olympics for the friendliness and enthusiasm of the Games Makers, the city has ranked second to last in the friendliest locals category, with only Moscow worse. Mexico’s Cancun was voted the city with the friendliest locals.
“While London hasn’t ranked particularly highly by those that have reviewed the city this year, it’s important to remember that many of the respondents may have experienced London before major changes were made or post the events of the summer,” commented TripAdvisor spokesperson, Emma Shaw.
London middle of the road for ease of getting around
When it comes to ease of getting around, London is ranked as decidedly average by those that have experienced the city – coming in 17th place. Closely following is Dublin in 21st place. Other European destinations, however, were voted far easier to navigate with Zurich and Vienna taking first and second places respectively.
Taxis and Transport
Many of London’s commuters may not be surprised to hear that the city has not ranked well for its public transport, coming in 15th. According to respondents, it seems that taking a taxi might be the best bet when visiting Dublin and London – the cities rank fourth and fifth places respectively for best taxi services. And Dublin comes in fifth place globally for the city with the friendliest taxi drivers, ahead of London cabbies in 12th place.
Lisbon number one city for value, while London in bottom five
Of the 40 cities included in the study, Portugal’s Lisbon has been awarded top spot in the value for money category, followed by Budapest in Hungary. Despite London’s plethora of free museums, parks and attractions, London only ranked 35th in the best value city category.
London still shines for shopping
New York is crowned the best city for shopping of the featured cities, with Bangkok runner-up and Dubai taking third place. London ranks an impressive fourth, beating off stiff competition from the likes of Tokyo (5th), Hong Kong (6th) and Paris (11th).
“The popularity of London as one of the most visited cities in the world remains and travellers will continue to rave about it as a loved destination. Indeed this year London was voted the best city in the world in the 2012 TripAdvisor Travellers Choice Awards. Even so, this study perhaps proves that even a great city isn’t going to be perfect in every way,” continued TripAdvisor spokesperson, Emma Shaw.
TripAdvisor 2012 Cities Survey results overview:
Overall Top Performers:
Overall Low Rankers:
For more information please contact Hayley Coleman email@example.com / 020 3194 2150.
Note to Editors:
The survey was sent to travellers that have written a review on either a hotel, restaurant or attraction in the featured cities during 2012, with the majority of surveys sent to travellers and the remainder to locals. Survey was carried out on 75,000 travellers from 12th November to 26th November 2012.
To be included in the results, a city had a minimum of 300 completed responses, with the ranking based on average scores for each question. All analysis was conducted by Brainbox Research. The selection of featured cities is based on the key cities from countries which receive the largest number of international visitor arrivals (data compiled by the UNWTO 2010).