Newsroom
London, UK – 29th August, 2012 – TripAdvisor®, the world’s largest travel site*, today announced the launch of a free online tool that empowers hotel, restaurant and attraction owners to collect candid reviews and opinions through their own websites to be hosted on TripAdvisor. Business owners and marketers may download the Full Review Form tool immediately via the TripAdvisor Widget Center.
The new tool gives travellers the ability to complete the entire review process just as they would on TripAdvisor, but without leaving the business’s website. This gives travellers the option to review and rate their overall guest or customer experience. Travellers also have the option to rate individual elements of their visit, such as service and value.
“TripAdvisor’s new Full Review Form tool helps businesses collect more reviews and opinions right from their own websites and make this feedback available before our large community of travellers,” said Christine Petersen, president of TripAdvisor for Business. “Research shows that 81 percent of travellers find user reviews important when determining which hotel to stay at during their trip, and nearly half won’t book a property if it doesn’t have reviews on sites like TripAdvisor¹.”
"Many of our guests have told us that they booked with us after reading our great reviews on TripAdvisor, this has helped our fledgling business grow, said owner Rebecca Bradley of Heacham House in Norfolk. “The new widget, which was easy to install on our site, will make it simpler for guests to write a review about our property."
"We view TripAdvisor almost as a free advertising service worldwide for our little B&B," says owner John Ricketts of John & Norma's Homestay B&B, London. "We know people look at reviews before booking their accommodation and our guests have been kind enough to leave very nice reviews of our B&B on the site. TripAdvisor's free widgets and tools allow us to display those reviews on our own website as well, ensuring that potential guests can see what others have said and make their booking with the certainty that they too will enjoy a great experience at our B&B."
The Full Review Form tool can be installed quickly and easily and is most effective when paired with a post-visit email to guests linking back to the business’s website. The TripAdvisor tool supports 21 different languages, including English.
To download the new tool, please visit http://www.tripadvisor.com/Widgets. Once signed in, click the “View online tools” link under the “Get more reviews” section. An informational video can also be found at the TripAdvisor for Business blog.
Other free online marketing tools available to businesses include the popular Recommended On, Bravo and What’s Nearby tools.
About Us | Write a review | Careers | Membership | Blog | Site Map | Become an Affiliate | Travelers' Choice | Owners | Business Advantage | DMO/CVB | Investor Relations | Help Center 
Tripadvisor LLC is not a booking agent or tour operator, and does not charge any service fees to users of our site. Our partners (airlines, travel providers, and booking agents) who list airfare, tours, and travel packages on Tripadvisor are required to include all fees and surcharges in their listed prices. Examples include the Federal September 11th Security Fee, international departure and arrival taxes and fees, federal excise tax, and other service, handling and miscellaneous fees and surcharges. When you book with one of our partners, please be sure to check their site for a full disclosure of all applicable fees as required by the U.S. Department of Transportation. Airfares are generally quoted per person in USD unless otherwise noted.
For your convenience, Tripadvisor LLC calculates an average price for each hotel, which is based on the rates of available rooms obtained from our booking partners. For tours and attractions, the price displayed is usually the lowest available per person adult price. For any travel packages or deals listed, Tripadvisor LLC does not guarantee any specific rates or prices. In addition, average hotel prices are updated nightly and displayed in your preferred currency using prevailing conversion rates. Since these converted prices are estimates, please check with the booking site for the exact amount and currency.
Furthermore, Tripadvisor LLC makes no guarantees for availability of prices advertised on our site. Listed prices may require a stay of a particular length or have blackout dates, qualifications or restrictions.
