Newsroom
LONDON, UK. – March 6, 2012 – TripAdvisor®, the world’s largest travel site*, today announced that it is also the world’s largest social travel site. To date, more than 100 million travellers have received a personalised experience, allowing them to engage first with their own Facebook friends’ reviews and opinions when planning a trip on TripAdvisor. 1
With more than 60 million reviews and opinions on the site, TripAdvisor has a wealth of travel planning insights from its community. With the additional insights from friends, impacting over 100 million travellers to date, TripAdvisor has made travel planning easier, more social, and more trusted. A Nielsen study2 stated that 76% of respondents trust recommendations from people they know the most.
“We are excited that 100 million travellers have had a personalised experienced on TripAdvisor, making TripAdvisor the world’s best site to plan a trip using the wisdom of your friends,” said Adam Medros, vice president of global product for TripAdvisor. “Providing travellers with a social trip planning experience will continue to be a strategic focus at TripAdvisor, and we look forward to having even more travellers see their friends’ travel recommendations on TripAdvisor.”
In June 2010, TripAdvisor launched its Trip Friends product, highlighting where friends had been as shown on the Cities I’ve Visited Facebook app, allowing users to get travel insights from their friends. Then, in December 2010, TripAdvisor enhanced Trip Friends with instant personalization as part of its ongoing integration with Facebook. Today when a traveler visits TripAdvisor, they will see hotels reviewed and experienced by their friends listed first in TripAdvisor’s hotel rankings. This extends the personalised experience that TripAdvisor had previously announced highlighting friend activity across hotels, restaurants, and attractions. This personalization is made possible through the ongoing integration with Facebook.
Trip Friends functionality is available on all TripAdvisor sites. Instant Personalization is available on TripAdvisor sites in the Americas (US, Canada, Mexico, Brazil and Argentina), Europe (UK, Denmark, Greece, Ireland, Netherlands, Norway, Poland, Russia, Sweden and Turkey) and Asia Pacific (Australia, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, Thailand). More information on TripAdvisor’s integration with Facebook and the personalised travel-planning experience can be found by visiting: www.tripadvisor.com/instantpersonalization.
About Us | Write a review | Careers | Membership | Blog | Site Map | Become an Affiliate | Travelers' Choice | Owners | Business Advantage | DMO/CVB | Investor Relations | Help Center 
Tripadvisor LLC is not a booking agent or tour operator, and does not charge any service fees to users of our site. Our partners (airlines, travel providers, and booking agents) who list airfare, tours, and travel packages on Tripadvisor are required to include all fees and surcharges in their listed prices. Examples include the Federal September 11th Security Fee, international departure and arrival taxes and fees, federal excise tax, and other service, handling and miscellaneous fees and surcharges. When you book with one of our partners, please be sure to check their site for a full disclosure of all applicable fees as required by the U.S. Department of Transportation. Airfares are generally quoted per person in USD unless otherwise noted.
For your convenience, Tripadvisor LLC calculates an average price for each hotel, which is based on the rates of available rooms obtained from our booking partners. For tours and attractions, the price displayed is usually the lowest available per person adult price. For any travel packages or deals listed, Tripadvisor LLC does not guarantee any specific rates or prices. In addition, average hotel prices are updated nightly and displayed in your preferred currency using prevailing conversion rates. Since these converted prices are estimates, please check with the booking site for the exact amount and currency.
Furthermore, Tripadvisor LLC makes no guarantees for availability of prices advertised on our site. Listed prices may require a stay of a particular length or have blackout dates, qualifications or restrictions.
