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TripAdvisor Announces 2012 Travel Trends Forecast
Annual Survey Reveals Beach Breaks Top Vacation Choice for 2012; Cultural Trips and Cruises Surge in Popularity
Travel Spending to Increase for Nearly One-Third of U.S. Travelers
PR Newswire
NEWTON

NEWTON, Mass., Nov. 8, 2011 /PRNewswire/ -- TripAdvisor®, the world's largest travel site*, today announced the results of its annual travel trends survey of more than 2,700 U.S. travelers. Despite the current economic climate, 31 percent anticipate they will spend more on leisure travel next year, while 49 percent expect to spend the same amount as they did in 2011.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/49249-tripadvisor-announces-2012-travel-trends-forecast

(Photo: http://photos.prnewswire.com/prnh/20111108/MM00614)

(Logo: http://photos.prnewswire.com/prnh/20080902/TRIPADVISORLOGO )

Seventy-nine percent of respondents plan to spend a minimum of $3,000 on vacations in the coming year, 57 percent will pay out at least $5,000 and 21 percent will invest $10,000 or more on 2012 leisure travel.

Ninety percent of respondents are planning to take two or more leisure trips next year, and 24 percent are planning five or more getaways.

Beach Bums and Culture Vultures: Top Trip Picks Travelers are Planning for 2012

    1. Beach trip - 44%
    2. Cultural trip (e.g., visiting museums or historic sites) - 42%
    3. Road trip - 40%
    4. City trip - 36%
    5. Guys or girlfriends getaway - 24%

Trip-o-Meter: Culture, Cruising and Castaway Experiences on the Rise in 2012




                                                Planning to take in
                               Took in 2011     2012
    Going Up:
    Cultural trips                          38%                    42%
    Cruises                                 19%                    23%
    Island escapes                          22%                    24%

    Going Down:
    Amusement/theme park trips              14%                    12%
    Lake trips                              14%                    12%
    Hiking trips                            11%                    10%

The Hotspot List: Destinations in Americans' Sights

    --  Sixty-eight percent plan to travel outside the U.S. in 2012 and among
        these globetrotters, 54 percent will visit Europe, 52 percent will go to
        a North American destination outside the U.S. (such as Canada or
        Mexico), and 12 percent will travel to Asia.
    --  The top three international cities U.S. travelers plan to visit are
        Paris, London and Rome.
    --  The top three U.S. cities for 2012 are New York City, Las Vegas and San
        Francisco.

Lodging Barometer: Travelers' Accommodation Picks for 2012




                                                   Planning to stay in
                                Stayed in 2011     2012
    Going Up:
    Vacation Rentals                           35%                    36%
    B&Bs/ Inns                                 24%                    26%
    All-inclusive resorts                      16%                    18%

    Going Down:
    Hotels                                     87%                    83%
    Staying with friends/family                45%                    43%

Mobile Devices: A "Go To" Travel Resource in 2012

    --  44 percent of U.S. travelers plan on using their mobile phone or
        smartphone more as a travel resource during trips in 2012.
    --  47 percent expect to use their mobile device for their travel needs at
        their destination.
    --  37 percent will use a mobile device for restaurants research, 27 percent
        will use one for attractions research, and 26 percent will use one for
        accommodations research.
    --  31 percent plan to use travel apps on their mobile device or smartphone
        in 2012.
    --  16 percent plan to use travel apps on their tablet devices.

Top Eco-friendly Traveler Actions for 2012

    --  Participating in a hotel's linen or towel re-use program - 71%
    --  Switching off the air-conditioning or heat when leaving the hotel room -
        51%
    --  Select a hotel specifically for its "green" or environmentally-conscious
        credentials - 12%

"U.S. travelers will be spreading their wings far and wide in 2012, with 68 percent planning international trips," said Karen Drake, senior director of communications for TripAdvisor. "Sun and sand remain an enduringly popular choice, but the coming year will also see a renewed interest in cultural trips, as Americans seek to combine precious downtime with enriching experiences."

About TripAdvisor

TripAdvisor® is the world's largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features (including Flights search, TripAdvisor Mobile and Instant Personalization) with seamless links to booking tools.

TripAdvisor® Media Group, operated by TripAdvisor LLC, attracts more than 65 million unique monthly visitors* across 19 popular travel brands**. TripAdvisor-branded sites make up the largest travel community in the world, with more than 50 million unique monthly visitors***, 20 million members, and over 50 million reviews and opinions. The sites operate in 30 countries worldwide****, including China under daodao.com. TripAdvisor also operates TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor's millions of monthly visitors. The division includes Business Listings, which allows hoteliers to connect directly to millions of researching travelers, and Vacation Rentals, which helps property managers and individual home owners list their properties and showcase hotel alternatives.

TripAdvisor Media Group websites have been recognized as top travel resources in 2010 by Conde Nast Traveller, Good Housekeeping, TIME magazine and Travel + Leisure.

TripAdvisor Media Group generated $486 million in revenue in 2010. TripAdvisor and the sites comprising the TripAdvisor Media Group are operating companies of Expedia, Inc. (NASDAQ: EXPE).

TripAdvisor and the TripAdvisor logo are trademarks or registered trademarks of TripAdvisor LLC in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

©2011 TripAdvisor LLC. All rights reserved.

*Source: comScore Media Metrix for TripAdvisor Media Group Sites, Worldwide, August 2011

** In addition to TripAdvisor, The TripAdvisor Media Group of websites includes: www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.

***Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, August 2011

**** TripAdvisor sites operate in 30 countries worldwide: www.tripadvisor.com, www.tripadvisor.co.uk, www.tripadvisor.ca, www.tripadvisor.it, www.tripadvisor.es, www.tripadvisor.de, www.tripadvisor.fr, www.tripadvisor.jp, www.daodao.com, www.tripadvisor.in, www.tripadvisor.se, www.tripadvisor.nl, www.tripadvisor.com.br, www.tripadvisor.com.tr, www.tripadvisor.dk, www.tripadvisor.com.mx, www.tripadvisor.ie, www.tripadvisor.com.au, www.tripadvisor.com.sg, www.tripadvisor.co.kr, no.tripadvisor.com, pl.tripadvisor.com, th.tripadvisor.com, www.tripadvisor.ru, www.tripadvisor.com.gr, www.tripadvisor.co.id, www.tripadvisor.com.ar, www.tripadvisor.tw, www.tripadvisor.com.my, and www.tripadvisor.com.eg.

SOURCE TripAdvisor

Photo:http://photos.prnewswire.com/prnh/20080902/TRIPADVISORLOGO
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20111108/MM00614
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Video:http://www.multivu.com/mnr/49249-tripadvisor-announces-2012-travel-trends-forecast

SOURCE: TripAdvisor

TripAdvisor Announces 2012 Travel Trends Forecast

Annual Survey Reveals Beach Breaks Top Vacation Choice for 2012; Cultural Trips and Cruises Surge in Popularity

Travel Spending to Increase for Nearly One-Third of U.S. Travelers

PR Newswire

NEWTON, Mass., Nov. 8, 2011 /PRNewswire/ -- TripAdvisor®, the world's largest travel site*, today announced the results of its annual travel trends survey of more than 2,700 U.S. travelers. Despite the current economic climate, 31 percent anticipate they will spend more on leisure travel next year, while 49 percent expect to spend the same amount as they did in 2011.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/49249-tripadvisor-announces-2012-travel-trends-forecast  

(Photo: http://photos.prnewswire.com/prnh/20111108/MM00614)

(Logo: http://photos.prnewswire.com/prnh/20080902/TRIPADVISORLOGO )

Seventy-nine percent of respondents plan to spend a minimum of $3,000 on vacations in the coming year, 57 percent will pay out at least $5,000 and 21 percent will invest $10,000 or more on 2012 leisure travel.

Ninety percent of respondents are planning to take two or more leisure trips next year, and 24 percent are planning five or more getaways.

Beach Bums and Culture Vultures: Top Trip Picks Travelers are Planning for 2012

  1. Beach trip - 44%
  2. Cultural trip (e.g., visiting museums or historic sites) - 42%
  3. Road trip - 40%
  4. City trip - 36%
  5. Guys or girlfriends getaway - 24%

Trip-o-Meter: Culture, Cruising and Castaway Experiences on the Rise in 2012



Took in 2011

Planning to take in 2012

Going Up:



Cultural trips

38%

42%

Cruises

19%

23%

Island escapes

22%

24%




Going Down:



Amusement/theme park trips

14%

12%

Lake trips

14%

12%

Hiking trips

11%

10%




The Hotspot List: Destinations in Americans' Sights

  • Sixty-eight percent plan to travel outside the U.S. in 2012 and among these globetrotters, 54 percent will visit Europe, 52 percent will go to a North American destination outside the U.S. (such as Canada or Mexico), and 12 percent will travel to Asia.
  • The top three international cities U.S. travelers plan to visit are Paris, London and Rome.
  • The top three U.S. cities for 2012 are New York City, Las Vegas and San Francisco.

Lodging Barometer: Travelers' Accommodation Picks for 2012



Stayed in 2011

Planning to stay in 2012

Going Up:



Vacation Rentals

35%

36%

B&Bs/ Inns

24%

26%

All-inclusive resorts

16%

18%




Going Down:



Hotels

87%

83%

Staying with friends/family

45%

43%




Mobile Devices: A "Go To" Travel Resource in 2012

  • 44 percent of U.S. travelers plan on using their mobile phone or smartphone more as a travel resource during trips in 2012.
  • 47 percent expect to use their mobile device for their travel needs at their destination.
  • 37 percent will use a mobile device for restaurants research, 27 percent will use one for attractions research, and 26 percent will use one for accommodations research.
  • 31 percent plan to use travel apps on their mobile device or smartphone in 2012.
  • 16 percent plan to use travel apps on their tablet devices.

Top Eco-friendly Traveler Actions for 2012

  • Participating in a hotel's linen or towel re-use program - 71%
  • Switching off the air-conditioning or heat when leaving the hotel room - 51%
  • Select a hotel specifically for its "green" or environmentally-conscious credentials - 12%

"U.S. travelers will be spreading their wings far and wide in 2012, with 68 percent planning international trips," said Karen Drake, senior director of communications for TripAdvisor. "Sun and sand remain an enduringly popular choice, but the coming year will also see a renewed interest in cultural trips, as Americans seek to combine precious downtime with enriching experiences."

About TripAdvisor

TripAdvisor® is the world's largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features (including Flights search, TripAdvisor Mobile and Instant Personalization) with seamless links to booking tools.

TripAdvisor® Media Group, operated by TripAdvisor LLC, attracts more than 65 million unique monthly visitors* across 19 popular travel brands**. TripAdvisor-branded sites make up the largest travel community in the world, with more than 50 million unique monthly visitors***, 20 million members, and over 50 million reviews and opinions. The sites operate in 30 countries worldwide****, including China under daodao.com. TripAdvisor also operates TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor's millions of monthly visitors. The division includes Business Listings, which allows hoteliers to connect directly to millions of researching travelers, and Vacation Rentals, which helps property managers and individual home owners list their properties and showcase hotel alternatives.

TripAdvisor Media Group websites have been recognized as top travel resources in 2010 by Conde Nast Traveller, Good Housekeeping, TIME magazine and Travel + Leisure.

TripAdvisor Media Group generated $486 million in revenue in 2010. TripAdvisor and the sites comprising the TripAdvisor Media Group are operating companies of Expedia, Inc. (NASDAQ: EXPE).

TripAdvisor and the TripAdvisor logo are trademarks or registered trademarks of TripAdvisor LLC in the U.S. and/or other countries.  All other trademarks are the property of their respective owners.

©2011 TripAdvisor LLC. All rights reserved.

*Source: comScore Media Metrix for TripAdvisor Media Group Sites, Worldwide, August 2011

** In addition to TripAdvisor, The TripAdvisor Media Group of websites includes: www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.

***Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, August 2011

**** TripAdvisor sites operate in 30 countries worldwide: www.tripadvisor.com, www.tripadvisor.co.uk, www.tripadvisor.ca, www.tripadvisor.it, www.tripadvisor.es, www.tripadvisor.de, www.tripadvisor.fr, www.tripadvisor.jp, www.daodao.com, www.tripadvisor.in, www.tripadvisor.se, www.tripadvisor.nl, www.tripadvisor.com.br, www.tripadvisor.com.tr, www.tripadvisor.dk, www.tripadvisor.com.mx, www.tripadvisor.ie, www.tripadvisor.com.au, www.tripadvisor.com.sg, www.tripadvisor.co.kr, no.tripadvisor.com, pl.tripadvisor.com, th.tripadvisor.com, www.tripadvisor.ru, www.tripadvisor.com.gr, www.tripadvisor.co.id, www.tripadvisor.com.ar, www.tripadvisor.tw, www.tripadvisor.com.my, and www.tripadvisor.com.eg.

SOURCE TripAdvisor

CONTACT: Amelie Hurst, +1-415-829-8158, ahurst@tripadvisor.com