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Tras la reunión mantenida entre Franceso Bandarin, Director del Centro Mundial de Patrimonio (World Heritage Center) y Christine Petersen, Directora de Marketing de TripAdvisor, la compañía ha confirmado su compromiso de apoyar al Centro Mundial de Patrimonio (World Heritage Center), desarrollando un programa de ayuda on line y una campaña de marca enfocada en la conservación y en la participación comunitaria a favor del Centro Mundial de Patrimonio en todas las webs. TripAdvisor ha propuesto hacer una contribución financiera al Centro de Patrimonio Mundial para empezar trabajando en el desarrollo de esta iniciativa de colaboración, la cual debería liderar el establecimiento de esta alianza entre las organizaciones.
Christine Petersen habló del proyecto como una “iniciativa clave para la compañía” y se refirió a la fuerza de TripAdvisor y a su capacidad de reacción, por lo que está encantada de poner al servicio de esta organización, esta colaboración. Francesco Bandarin expresó la apreciación de la UNESCO y confirmó que el Centro estaba contento y motivado de trabajar de cerca con una empresa como TripAdvisor y más en general con la industria del turismo para llamar el interés, de manera extensa, sobre los viajeros, a favor de un turismo responsable y sostenible.
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