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TripAdvisor(R), the world's largest travel community, today launched a suite of tools for owners and managers of hotels, restaurants and attractions to bring the proven power of user-generated reviews and ratings to their own web sites. Unbiased user-generated reviews have been proven to turn lookers into bookers by leveraging the trust consumers place on the opinions of travelers like themselves.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080902/TRIPADVISORLOGO )
In a 2007 survey of 360 e-commerce companies, sites that added user reviews reported very positive results(1):
-- 56% lifted conversion -- 77% raised traffic -- 42% increased the average shopping basket
Business owners can now quickly and easily put a TripAdvisor reviews panel or an award badge for their specific business on their website. The reviews panel or widget can be customized to include snippets of the most recent guest reviews, ratings and photos of the business or destination from TripAdvisor's world-leading resource of more than 20 million reviews and opinions.
The award badge recognizes the status the business has earned from its visitors. Badges are labeled: "Recommended on," "Rated on," or "Featured on" according to the prevailing rating on TripAdvisor.
"Our goal is to support hotels, attractions and restaurants in their marketing through consumer reviews," said Nathan Clapton, senior director of partnerships for TripAdvisor. "All businesses now have the ability to showcase their guests' recognition on their own websites."
Click here to preview a free website badge! Once there, click the green "Get Your Badge" button to preview a badge.
To find more relevant marketing tools, businesses should visit their owner's page on TripAdvisor by following these steps:
1) Go to tripadvisor.com and search for your business using the search box at the top of the page
2) Select your business from the location results by clicking on the name
3) Scroll to the bottom of the page and look for the "Do you own [Your Business Name]?" section. Then follow the owner's page link.
About TripAdvisor Media Network
TripAdvisor(R) Media Network, operated by TripAdvisor, LLC, attracts more than 32 million monthly visitors* across 12 popular travel brands: TripAdvisor(R), www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.smartertravel.com, www.travel-library.com, www.travelpod.com and www.virtualtourist.com. TripAdvisor-branded sites make up the largest travel community in the world, with more than 25 million monthly visitors*, nine million registered members and 20 million reviews and opinions. Featuring real advice from real travelers, TripAdvisor-branded sites cover 300,000+ hotels and attractions and operate in the U.S. (http://www.tripadvisor.com/), the U.K. (http://www.tripadvisor.co.uk/), Ireland (http://www.tripadvisor.ie/), France (http://www.tripadvisor.fr/), Germany (http://www.tripadvisor.de/), Italy (http://www.tripadvisor.it/), Spain (http://www.tripadvisor.es/), India (http://www.tripadvisor.in/) and Japan (http://www.tripadvisor.jp/). TripAdvisor(R) Media Network provides travel suppliers with graphical advertising opportunities and a cost-per-click marketing platform. Collectively, the sites comprising the TripAdvisor Media Network have won hundreds of awards and accolades from press and industry worldwide. TripAdvisor and the sites comprising the TripAdvisor Media Network are operating companies of Expedia, Inc.
TripAdvisor is a registered trademark of TripAdvisor LLC in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.
*Source: comScore Media Metrix, July 2008
(1) Source: e-consultancy/Bazaarvoice, 2007 Online
First Call Analyst:
FCMN Contact:
SOURCE: TripAdvisor LLC
CONTACT: Brian Payea of TripAdvisor LLC, +1-617-670-6688,
Web Site: http://www.tripadvisor.com/
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Tripadvisor LLC is not a booking agent or tour operator, and does not charge any service fees to users of our site. Our partners (airlines, travel providers, and booking agents) who list airfare, tours, and travel packages on Tripadvisor are required to include all fees and surcharges in their listed prices. Examples include the Federal September 11th Security Fee, international departure and arrival taxes and fees, federal excise tax, and other service, handling and miscellaneous fees and surcharges. When you book with one of our partners, please be sure to check their site for a full disclosure of all applicable fees as required by the U.S. Department of Transportation. Airfares are generally quoted per person in USD unless otherwise noted.
For your convenience, Tripadvisor LLC calculates an average price for each hotel, which is based on the rates of available rooms obtained from our booking partners. For tours and attractions, the price displayed is usually the lowest available per person adult price. For any travel packages or deals listed, Tripadvisor LLC does not guarantee any specific rates or prices. In addition, average hotel prices are updated nightly and displayed in your preferred currency using prevailing conversion rates. Since these converted prices are estimates, please check with the booking site for the exact amount and currency.
Furthermore, Tripadvisor LLC makes no guarantees for availability of prices advertised on our site. Listed prices may require a stay of a particular length or have blackout dates, qualifications or restrictions.
