TripAdvisor(R), the world's largest travel community, today announced the results of its annual hurricane survey of more than 1,500 travelers worldwide. Thirty percent of travelers, and 36 percent of U.S. respondents, said they are planning to visit a hurricane-susceptible destination this summer or autumn. Florida is the most popular hurricane-susceptible destination travelers intend to visit. Among those visiting a hurricane-susceptible destination this hurricane season, 43 percent said the primary reason for going is because it is where they want to visit and they are not concerned about hurricanes. Fifteen percent said they are going to a hurricane-prone location because it is a good bargain during hurricane season.
For What it's Worth
Sixty-four percent of U.S. respondents said they would be likely to visit a hurricane-susceptible destination this summer or fall, for a significant savings. Twenty-six percent of U.S. respondents said it would take a discount of 50 percent or more on transportation and accommodations to go, and 23 percent would go for a 41-50 percent discount. Seventeen percent said no discount would get them to go.
Fifty-five percent of respondents would avoid travel to specific destinations during hurricane season for fear of being hit by a hurricane. The Caribbean is the most feared destination for hurricanes, according to the survey. Earthquakes are the natural disasters travelers fear most, followed by tsunamis, tornadoes, and hurricanes and cyclones.
Pulling the Plug
If threatened by a hurricane, 47 percent of respondents said they would cancel their vacation plans if the storm hitting their destination was imminent. Twenty-two percent said they would cancel if there was a possibility of a hurricane hitting their destination, and 10 percent said they would ride out the storm. Twenty-seven percent of U.S. respondents said they have experienced a hurricane while on vacation.
Rather be Safe
Twenty percent of U.S. respondents said their summer or autumn travel plans this year would be impacted by predictions for an active hurricane season, and 20 percent of U.S. respondents said their summer or autumn travel plans have been impacted by predictions for heavy hurricane seasons in the past.
For those planning to visit to a hurricane-susceptible destination this hurricane season, 26 percent of respondents said they are very likely to buy trip insurance, and 22 percent said they are somewhat likely to do the same.
"Travelers consistently appear to have a healthy respect for hurricanes, but generally won't let weather get in the way of their vacation plans," said Michele Perry, vice president of global communications for TripAdvisor.
About TripAdvisor Media Network
TripAdvisor(R) Media Network, operated by TripAdvisor, LLC, attracts nearly 30 million monthly visitors* across ten popular travel brands, TripAdvisor(R), airfarewatchdog.com(TM), bookingbuddy.com(TM), cruisecritic.com(TM), holidaywatchdog.com(TM), independenttraveler.com(TM), seatguru.com(TM), smartertravel.com(TM), travel-library.com(TM) and travelpod.com(TM). TripAdvisor-branded sites make up the largest travel community in the world, with more than 25 million monthly visitors*, six million registered members and 15 million reviews and opinions. Featuring real advice from real travelers, TripAdvisor-branded sites cover 300,000+ hotels and attractions and operate in the U.S. (http://www.tripadvisor.com/), the U.K. (http://www.tripadvisor.co.uk/), Ireland (http://www.tripadvisor.ie/), France (http://www.tripadvisor.fr/), Germany (http://www.tripadvisor.de/), Italy (http://www.tripadvisor.it/), and Spain (http://www.tripadvisor.es/). TripAdvisor(R) Media Network provides travel suppliers with graphical advertising opportunities and a cost-per-click marketing platform. Collectively, the sites comprising the TripAdvisor Media Network have won hundreds of awards and accolades from press and industry worldwide. TripAdvisor and the sites comprising the TripAdvisor Media Network are operating companies of Expedia, Inc.
TripAdvisor, SeatGuru, Travel-Library, Holiday Watchdog and TravelPod are either registered trademarks or trademarks of TripAdvisor LLC in the U.S. and/or other countries. Airfarewatchdog, Booking Buddy and Smarter Travel are either trademarks or registered trademarks of Smarter Travel Media LLC in the U.S. and/or other countries. Cruise Critic and The Independent Traveler are either trademarks or registered trademarks of The Independent Traveler, Inc. in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.
*Source: comScore Media Metrix, Digital Calculator Report, July 2007
First Call Analyst:
CONTACT: Consumer: Brooke Ferencsik, +1-617-670-6575,
Web site: http://www.tripadvisor.com/