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TripAdvisor Looks to Liscense Its Technology

"NEEDHAM, Mass. -- TripAdvisor Inc., a new search engine specializing in travel content, is negotiating to license its technology to three of the top five on-line travel portals and two CRSs, according to the company.

'One part of the Web that is drastically underserved is for consumers or agents doing research,' Steinert said. 

'There is nothing like this on the market,' Steinert said."