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Screenings: TripAdvisor

"Founded early last year, TripAdvisor is a privately held company funded by One-Liberty Ventures and several individuals with ties to the media and travel industries. Searches comb everything from guidebooks to message boards for destination content. 

How it measures up: Navigating TripAdvisor and the places it takes you on the Web is so much fun that it could almost render the actual travel experience into an anticlimactic one."