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Good or Bad Hotels Publish TripAdvisor Reviews on Their Sites

What was unusual about the review was that it was a TripAdvisor review available to read on the hotel's own Web site at www.marriottkeylargo.com. The operators of the Marriott Key Largo Bay Beach Resort, and about 300 other hotels, have signed up to accept RSS feeds of the 10 most recent reviews of their properties penned by consumers on TripAdvisor. Hotels are taking the chance that their properties are good enough to withstand the sometimes-withering opinions of their guests. "Marketing-speak is not working anymore," said Alex Zesch, the director of interactive marketing for Affinia Hotels. "We wanted our staunchest allies, our guests, to deliver our message."