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Trip Site Takes New Direction

The Needham company's recent purchases of five travel-related Web sites Boston-based SmarterTravel.com and BookingBuddy.com, SeatGuru.com of Seattle, Ottawa's TravelPod.com and London-based Travel-Library.com were targeted to complement its own online site of traveler reviews and opinions. The acquisitions have increased TripAdvisor's monthly Web site visitors by 4 million to 24 million, according to comScore Media Metrix. Numbers provided by the company.