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American Airlines rolls out fee for coach seats

ami Counter, senior director of TripAdvisor flights, begs to differ.

"The Express Seats option is really a way for American Airlines to introduce a new fee that basically charges extra for regular coach seats," he said.

Despite offering a faster way on and off the plane, Counter sees little value in the option.

"A better strategy would be to just buy the carrier's optional Group 1 boarding fee on a standalone basis for $20 round-trip," he said. That option is part of a new suite of unbundled services that American introduced in June called the Your Choice program.