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New 'Secret' Site Promises Hotel Discounts

A new website, SniqueAway, is joining the ranks of those holding members-only private sales on luxury hotel rooms. But this site bears particular watching: It's been created by TripAdvisor's Smarter Travel Media.

SniqueAway (as in "sneak away") claims in promotional materials to be "the first members-only site where each offer is endorsed by the people."

The site will have limited-time deals that are posted with corresponding TripAdvisor reviews by travelers. All the featured hotels are 4- or 5-star TripAdvisor rated.