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TripAdvisor augments reality in updated app

TripAdvisor, the Newton-based travel review website, said it has launched an "augmented reality feature" for its app for the iPad 2, iPhone, and iPod touch devices…


“With the launch of the new Live View feature for the TripAdvisor App, travelers can simply point their iPad 2, iPhone or iPod touch at establishments to easily access TripAdvisor’s wealth of trusted reviews and opinions on hotels, restaurants, and attractions with augmented reality in real-time while they’re out and about in their travel destination,” Mike Putnam, TripAdvisor's director of mobile product, notes on the blog.

According to a TripAdvisor blog posting, the new augmented reality function allows travelers to view TripAdvisor’s more than 45 million traveler reviews and opinions of hotels, restaurants, and attractions superimposed over what they see through the camera of their mobile devices.