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B&B Owner Responds to Web Site Review

...Q.How do you attract reviews and how have you worked with TripAdvisor?

A.For the past year we have given each guest a postcard to take home and sent an e-mail a week after their stay asking them to review us. It works, especially the e-mail, because asking people to remember a URL is just too much work. We currently don’t pay TripAdvisor for the extras they can provide to attract viewers but are taking a close look at putting marketing budget toward TripAdvisor...