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TripAdvisor Launches GreenLeaders, Just in Time for Earth Day

How green is your getaway? To determine exactly how evironmentally responsible your destination is, TripAdvisor has lauched its GreenLeaders program. In the works for over a year, GreenLeaders rates green hotels and B&B’s on a scale of five levels, and broadcasts the exact details of what each of those properties is doing to operate on an energy budget.

Here’s what we love: According to research that spurred GreenLeaders’ development, 70% of travelers showed interest in sustainable travel, but only 25% will do the research to find out if their hotel is green. Now, TripAdvisor users will see a hotel’s green ranking right at the top of the listing—and they’ll also be able to filter for properties that are operating responsibly...