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Survey: Two-Thirds Of Travelers Want Green Hotels. Here's How To Book Them.

A survey of 1,300 U.S. travelers by shows that nearly two-thirds of travelers, 62 percent, often or always consider the environment when choosing hotels, transportation and meals. The survey, released today, also shows that 69 percent say they plan to make even more eco-friendly choices in the next 12 months.

The survey also shows that hotels could do a better job of publicizing their green cred. 64 percent of respondents said that they rarely or never feel informed about whether hotels are truly eco-friendly. A whopping 93 percent don’t take it upon themselves to confirm hotels’ green practices. That’s an opportunity for hoteliers and other travel operators.

To that end, today TripAdvisor launched a new rating service called TripAdvisor Green Leaders, in partnership with Energy Star, the U.S. Green Building Council and the United Nations Environment Program. It rates U.S. hotels from bronze to platinum based on their environmental practices: linen and towel reuse, recycling, composting, energy efficient appliances, solar panels, electric car charging stations, green roofing and more.

On TripAdvisor’s hotel search pages, a new green button now appears alongside other categories (business, family, romantic, etc.). Green hotels appear with their green practices. Travelers can follow links to reserve rooms, and post-stay, guests can write comments about how well the hotels are doing. Over 1,000 lodgings in the U.S. are participating in the initial launch of Green Leaders. TripAdvisor claims 32 million members and over 100 million reviews...