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TripAdvisor Makes Third Acquisition Since March With CruiseWise Deal

TripAdvisor Inc. (TRIP) said it has acquired technology and certain talent from former online cruise booking agency CruiseWise Inc. for an undisclosed sum, making May the third consecutive month during which online travel agency has made an acquisition.

TripAdvisor said the deal will beef up its Cruise Critic offering, published by Independent Traveler Inc., which was acquired by TripAdvisor in 2007.

"The cruise industry continues to grow in popularity and we are delighted to be able to further strengthen our Cruise Critic business with this move," TripAdvisor Chief Executive Steve Kaufer said. "By integrating key elements of CruiseWise and the in-depth knowledge behind it, we will enhance our ability to help travelers find their perfect cruise at a price that suits them." ...