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TripAdvisor lets DMOs manage their content

TripAdvisor is adding a new advertising opportunity, the Premium Destination Partnership, which will feature content from destination marketing organizations (DMOs).

Participating DMOs can publish a variety of content via a self-service management center, including collections, or thematic lists like hotels, restaurants and attractions; articles; and upcoming events in their destination.

TripAdvisor’s destination pages will have teasers of the DMO’s content, and users will have the opportunity to click through to read more. Those participating in the partnership will also have a dashboard showing the performance of their content and their campaign’s impact on tourism in their destination.